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About this Lead Retail Store Designer role at AT&T

AT&T · Onsite · Dallas, Texas

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.


About the role

Help shape how customers experience our stores. We’re looking for a Visual Merchandising Floor Planning Lead to turn brand strategy and business priorities into thoughtful, customer-focused store layouts. You’ll lead the development and ongoing improvement of prototype floor plans, helping create compelling retail environments that support sales and strengthen the brand experience. 


In this role, you’ll combine space-planning expertise with analytical thinking. You’ll organize stores into meaningful floor plan clusters, evaluate execution through regular audits, and analyze SKU performance by fixture and wall to identify opportunities for improvement. You’ll partner closely with Retail Marketing, Visual Merchandising, Retail Evolution, store operations, and analytics teams to bring plans to life. 


What you’ll do

  • Lead prototype floor plan development. Create and refine layouts that reflect brand strategy, customer traffic patterns, and sales objectives. Guide implementation across relevant store formats and clusters. 
  • Develop store clusters. Analyze store profiles and group locations by shared characteristics to tailor floor plans to market needs and inventory capacity. 
  • Audit and improve floor plan execution. Conduct regular reviews across store clusters, assess compliance with visual merchandising standards, and identify opportunities to improve layouts and execution quality. 
  • Use performance data to inform placement. Analyze SKU performance by fixture and wall, using sales, sell-through, and inventory-turn insights to recommend improvements to product placement and space allocation. 
  • Coordinate cross-functional implementation. Partner with Retail Marketing, VM partners, Retail Evolution, store operations, and analytics teams to implement changes, gather feedback, and support consistent execution. 
  • Improve planning tools and processes. Stay current with merchandising trends and technologies. Recommend enhancements to planogram processes, tools, and templates that make planning and store execution more efficient. 
  • Deliver initiatives on schedule. Support timely floor sets and prototype adoption, with clear communication and effective collaboration across store teams and business partners. 

What you’ll bring

  • Experience in retail floor planning, space planning, visual merchandising, or a closely related discipline.
  • Ability to translate brand and merchandising priorities into clear, practical floor plans.
  • Strong analytical skills, including the ability to interpret product performance and recommend changes to layouts or placement.
  • Experience with floor planning or planogram tools and an understanding of how stores implement merchandising direction.
  • Strong project management skills, with attention to detail and the ability to manage competing deadlines.
  • Clear communication skills and the ability to influence cross-functional partners, incorporate feedback, and solve execution challenges.

How success will be measured

  • Adoption and execution: Stores implement prototype floor plans within agreed timelines, and floor plan audits show stronger compliance with visual standards. 
  • Merchandise performance: Prioritized fixture and wall placements contribute to improvements in SKU sales, sell-through, and inventory turns. 
  • Cluster effectiveness: Tailored floor plans support stronger sales and customer satisfaction within store clusters. 
  • Delivery and partnership: Floor sets and initiatives finish on schedule, and store teams and cross-functional partners provide positive feedback on planning support and communication

    Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Retail Store Designer jobs earn between $118,800.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia, Dallas, Texas

Salary Range:

$118,800.00 - $178,200.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

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About AT&T

We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.

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