JD: QA Specialist – Marketo Marketing Operations Purpose Ensure quality, accuracy, and compliance across all Marketo campaign builds, data processes, and integrations before production activation. ________________________________________ Major ResponsibilitiesCampaign QA
Validate email builds: copy accuracy, link integrity, image rendering, segmentation logicTest nurture/triggered workflows: step sequencing, wait times, conditional branchesAudit A/B test setup: variant parity, audience sampling, randomization logicVerify landing page + form functionality: submission flow, field mapping, GDPR complianceCross-browser/device rendering validation for email and web assetsProgram QA
Validate web form program end-to-end: capture logic, data routing, confirmation messagingTest event program flows: registration, confirmation, reminder sends, post-event follow-upsAudit audience segmentation: filter accuracy, list counts vs. expected, smart list logicVerify content syndication feeds: data structure, field mappings, sync completionData QA
Validate MQL/non-MQL data uploads: schema, normalization, deduplicationAudit data processing scripts/manual uploads for completeness and accuracyTest Salesforce/third-party sync: lead field mapping, data consistencyIdentify and flag data quality issues pre-activationThird-Party & Integration Testing
Test third-party HTML email rendering and trackingValidate API integrations and manual data exchangesVerify platform-to-platform data flow (Marketo ↔ Salesforce, syndication partners, etc.) ________________________________________ Required Skills
2+ years QA in marketing automation or MarTech platformsStrong Marketo platform knowledge (workflow logic, segmentation, data model)Attention to detail; test case documentationBasic SQL/Excel for data validationHTML literacy (email rendering, form debugging)Nice-to-Have
Salesforce CRM experienceAPI and data integration testingPerformance/load testingAgile/sprint-based QA process ====================================
