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About this Key Account Manager Denmark role at Mars

Mars · Onsite · DNK-Capital-Copenhagen

Job Description:

The Key Account Manager is responsible for achieving profitable sales growth at customers for the Mars business. This role is expected to maintain strong relationships & best execute customer plans that deliver objectives of; revenue, growth, profit, product/assortment, everyday shelving, merchandising, pricing, promotions, and merchandising.


What are we looking for?
Bachelor’s Degree in Business Administration or equivalent.

5+ Years’ experience in Sales, Marketing, for Fast Moving Consumer Good Industries

Prior Retail Account Management experience

Fluent understanding of forecasting, Nielsen and trade management

Availability to travel 10% of time

A valid driver's license and clean driving record


What will be your key responsibilities?

Customer & Channel Leadership 

Apply the Mars collaboration standards to plan and conduct negotiations with customers in line with Mars defined strategies and plans in order to:

  • develop joint business plans and setting joint business targets
  • negotiate terms and conditions (e.g. turnover, distribution, campaign initiatives, fair share, logistics, etc.)
  • negotiate listings, placements, shelf space and planograms
  • execute activity/promotion plans and investments in line with Mars brand, category and channel strategies
  • Develop and implement plans according to Strategic Customer Matrix to drive category growth and increase Mars market share
  • Be the key source of information and knowledge regarding the account / channel internally and externally
  • Drive Customer Engagement agenda with Customer-centric mindset

Category Expertise & Leadership

  • Establish and strengthen Mars as a category captain
  • Implement category leadership projects
  • Build and maintain effective relationships with Customer Marketing, Category Management and Marketing Teams to ensure information flow to and from customer and to make shopper and customer insights operational 
  • Manage category share and planogram initiatives

Excellence in Physical Availability

  • Drive share of shelf and assortment in close cooperation with the Category Manager
  • Deliver availability and visibility both quantitatively (distribution, coverage, etc.) and qualitatively (placement, touch points, etc.) via close cooperation and communication with Field Sales
  • Secure listing of defined promotional displays in order to secure effective promotional coverage for Field Sales

Skilled & Engaged Sales Associates

  • Have a holistic mindset to drive Customer Engagement
  • Be a collaborative Team player
  • Share knowledge and best practice within the Team and on North Europe level

Sales Operating System

  • Timely feed the S&OP process with accurate information
  • Forecast timing and volume per subsegment and promotional activity to achieve accuracy leading to minimum out of stock and minimize stock level costs 
  • Forecast pipeline volumes for launches/re-launches in line with defined processes 
  • Overall responsible to validate account forecast in close cooperation with Demand Planners
  • Responsible for account P&L, understand key drivers and handle the account budget 

Global Sales Connectivity 

  • Ability to represent and drive the customer agenda internally and externally

Key KPIs

  • Full Customer P&L
  • Net sales increased yoy
  • Promotional ROI
  • Category Performance: Mars relative category growth at customer level
  • Perfect Store Priorities



What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

Ready to apply to Mars?
Apply to Mars

About Mars

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action e

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