About this Junior Digital Trading Manager role at Kurt Geiger
Kurt Geiger | About Us
We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.
We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism
Kurt Geiger Digital
Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service.
Our in-house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future. We operate in a fully Agile, fast paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands.
Digital Trading and CRO
We’re a best in class team with a strong track record of delivering incremental and profitable growth through optimised digital experiences. We focus on conversion rate optimisation and we’re equipped with a suite of best in market analytical and conversion tools. We constantly test and drive improvement across our digital channels both in the UK and internationally.
Principle accountabilities:
- With the support of the Senior Online Trading manager, drive the digital trading performance and strategy of our Kurt Geiger US and UK markets. Positioning our brand effectively as well as driving commercial performance
- Line management of the Digital Trading Administrator to support, nurture and develop their digital trading skillset across all verticals
- In collaboration with the Senior Online Trading manager define and deliver the trading strategy across our US and UK markets ensuring it supports both immediate commercial objectives & with consideration to more longer-term business growth
- Lead the trading calendar, owning new campaign launches, promotional events and seasonal moments executing best-in-class on-site journeys to drive commercial performance, whilst also ensuring future risks to the plan are flagged and mitigated where possible using data & insights to tell a clear tangible story here
- Management of the website catalogue including ensuring new product goes live timely, creating new categories and general catalogue management of large product sets to ensure our processes our efficient, adaptable to change and work properly
- Manage, test and optimise onsite merchandising and product rankings in order to maximise product page reach rate, considering all site page types as well as brand considerations
- Optimise the search and navigation functionality to deliver greater product discovery and on-site engagement ensuring what is displayed is aligned to our assortment & seasonality
- Update, track and report on the digital forecast and trading plan with clear and actionable insights for various stakeholders, as well as tapping into key trading events particularly key US calendar moments
- Work closely & collaborate with offshore teams to drive process efficiencies around our product enrichment process and key site touchpoints
- Work closely with our on-site technology partners to champion the customer journey ensuring proven ROI and adoption of these tools
- Work closely with the B&M departments to ensure stock levels, sell through rates, allocation, newness and replenishment are all factored into the digital trading plan
- Work closely with the Digital Marketing team to help optimise traffic performance by highlight product or category opportunities within the trading plan to guide paid ad site journeys
- Support other digital team members as required but generally with clarity on our trading plan and insight in terms of commercial opportunities
What success looks like in this role
- Delivering sustainable digital sales growth across both revenue as well as profitability
- Improving core web KPI’s across any of conversion, AOV, add-to-bag rate & general product engagement
- Executing seamless and easy customer journeys that inspire the Kurt Geiger customer by bringing our characterful collections to life digitally & ultimately drive commercial sales
- Establish strong cross-functional relationships that allow you to influence key business decision and drive the brand forward
- Embracing new technologies & site partners where relevant to drive incrementality
Requirements
Skills and Experience
- A strong track record of delivering revenue growth and commercial performance through digital channels – with any sizeable revenue owned in US markets especially sought after
- Excellent commercial acumen and analytical capability
- Excellent interpersonal skills with the ability to work with, communicate and influence a wide group of stakeholders both internally and externally
- Experience working on Shopify websites and related platforms is desirable but not compulsory
- Experience with digital merchandising tools, such as FredHopper or Akeneo (PIM) preferred but not compulsory
- Excellent Microsoft Excel skills with the ability to manipulate large data sets with accuracy and confidence
As a Digital team, our cultural beliefs are:
- Love technology
- Be positive
- Know what you are doing (what good looks like)
- Own your own future
- Look for solutions
- Keep failing once
- Get your monies worth out of your boss
- Be a part of the team
- Speak up/Be brave
- Be honest
- Celebrate… Sing when you are winning
- Work hard but have fun
Benefits
- Competitive basic salary
- Pension and life assurance
- Enviable discounts
- Gym Discounts
- Summer Hours - 3pm Friday finish
- Half Day, Pay Day Friday (once per month)
- RetailTrust support
- And so much more!
Our Culture
We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.
Our Stores
The first Kurt Geiger store opened on London Bond street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand-alone stores and retail pop ups, our retail partners include some of the world’s most famous department stores.
We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism