About this Integrated Marketing Manager - HOKA role at Deckers Brands
The Manager of the Integrated Marketing is people contributor to fuel and support the HOKA brand/Product (performance) category development in China. He/She will assistant line manager and lead the integrated marketing communication across performance product core categories of footwear, apparel to drive our MKT GTM strategy including seasonal storytelling, brand experience and integrated campaign development across all marketing channels.
He/She is responsible for product marketing assets management, to ensure the brand image consistency, and interpret them with regional relevance. He/She is the hub to lead the view of all the product campaign comms plan from PR, Social, Media, Community, Retail MKT, CRM etc. to create a cohesive brand experience to the consumers, throughout all the accessing points – events, stores, E-com, etc.
40% Integrated Marketing Strategy Planning and Management
• This role needs to focus on integrate marketing communication (performance).
Support line to collaborate with merch team, omni-channel sales team, and marketing internal team on the holistic planning. Lead the 6-to-12-month view of strategic development and implementation of China seasonal launch. Assist line manager to build seasonal marketing calendars of product, retail, and brand moments.
• Project management skill: He/she needs to supervise each product campaign execution result, manage the program overall timeline.
• Consolidate product (performance) info brief and strategies from organize product workshop, consolidate product communication concept and align brief with MKT/Merch team, content production to implementation ensuring all campaigns are on brief, deliver on time and meet the highest creative standards.
• Be contact window between global and regional team, to ensure the concept and execution are fully aligned; regular meeting is a must. Manage & partner with stakeholders to develop best-in-class strategies to bring the creative idea to life through campaigns and brand experiences, including the strategic integration of PR, digital, media, retail, community events, pinnacle channel partnerships, and regions.
30% Local Content/ assets Planning and Development
• Annually / Seasonally Plan the product (performance) local assets needs according to the Global Assets plan and local GTM, and MKT plan, with a clear brief of on product benefit, brand creative direction, usage channel, assets format, deliver timeline, etc.
• In charge of local shooting for product (performance) campaign. Closely work with PR, Social and Ecom team to get assets align with brand direction.
• Be resourceful to the creative agency and artists, on trend competitor brands. Always be agility to the latest industry trends, run culture, new format, idea, technology of content creation. (Experience with this is a plus)
• Manage the best quotation for the brand, and control the delivery quality and timeline, to assure the campaign launch on time in full.
30% Communication, Teamwork, and Reporting
• Strong in communication, build up good working relationship with internal stakeholders – (internal MKT functional team, Merch team, Sales team, Training Team, etc.). Make the plan / information/ assets/ guidelines fully received by them, by joining or initiate qualitive meetings, emails, or face to face talk.
• Assist line manager to create, adjust, or evolve the process of multi-function teamwork, by understanding the objective, team requests, pain points, and company rules.
• Create the reporting process and manage the shareback/reports to global mkt team and local leadership team, with qualitive datas, images, learnings and findings; Assist line to lead the Presentation of IMC plans, reports, to the leadership teams, global team, internal team.
• Set up the clear tracking / evaluation policy of product MKT campaigns, and consolidate the seasonal/ campaign / by phasing report from PR, Social, Digital, Community, Merch,Retail MKT, VE, etc.;
• Results orientated, plan the reasonable process and led time, to avoid urgency as much as possible.
