About this Integrated Marketing Manager role at Jetsetpilates
About JETSET Pilates Franchising
At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.
Position Overview
The Integrated Marketing Manager serves as a strategic link between the corporate marketing team and franchisees, ensuring that localized marketing efforts reflect the JETSET brand and business objectives. This role partners closely with franchise operators to build local marketing guides and resources, approve local marketing activations and digital marketing initiatives, and support execution: empowering franchisees to launch and sustain successful marketing efforts in their markets. This role will be supporting the studios in the East.
Reporting to the Director of Integrated Marketing, this role supports franchisees throughout the pre-opening and sales cycle, monitors local engagement and marketing performance, and delivers insights to both franchisees and the Director of Integrated Marketing. It collaborates cross-functionally with the Product & Talent, Real Estate & Construction, and Operations team, particularly in support of underperforming studios.
This role is ideal for someone who pairs strong relationship management with a data-driven approach. Comfortable enforcing brand standards and making approval decisions within a high-touch franchisee relationship, and accountable for marketing spend and ROI, not just campaign execution.
Key Responsibilities
Franchisee Marketing Support
Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding 360 marketing initiatives, including local marketing strategy, digital marketing, HQ-provided resources, and brand standards
Create and maintain local marketing guides and starter resources for each studio ahead of opening
Adapt national campaigns, toolkits, and assets for optimal local impact
Ensure your portfolio of studios are enrolled in necessary and timely marketing activities such as PR and Digital Marketing by making the proper the introductions and keeping track of their performance
Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention
Pre-Opening & Presales
Partner with new franchisees during pre-opening and presales, ensuring the playbook is executed successfully with a focus on lead generation, conversions, and founding membership purchases
Deliver presales training to new franchisees and studio teams as part of pre-opening onboarding
Activation Approvals & Brand Compliance
Review and approve franchisee-led local activations prior to launch: including sales promotions, in-studio events, out-of-studio events (e.g., JETSET on the Mat, tabling), community partnerships, and collaborations
Monitor in-market performance of activations using data from CRM, digital channels, and studio feedback
Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality
Monitor franchisee social media and online presence for brand compliance through platform audits (Google Business Profile, Instagram, ClassPass, Mindbody, etc.)
Performance & Reporting
Monitor franchisee digital ad spend and return on investment, flagging inefficiencies and recommending reallocation
Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations
Report key findings, insights, and recommendations to the Director of Integrated Marketing, informing overall strategy
Cross-Functional Collaboration & Program Improvement
Partner with New Studio Opening team to support the proper playbook execution and guide owners through their opening from a marketing perspective
Partner cross-functionally with the Operations team on underperforming studios, contributing marketing diagnostics and action plans alongside operational review
Collaborate with the Director of Integrated Marketing to refine and optimize the franchise support program based on field learnings and feedback
What You Need to Be Successful
You’re data-driven: you track local marketing KPIs, analyze performance, and turn it into reporting.
You’re comfortable enforcing brand standards and making approval and gatekeeping decisions while keeping a high-touch franchisee relationship strong.
You own budget and spend accountability and evaluate marketing ROI, not just campaign execution.
You can support multiple projects simultaneously without losing organization.
You have a passion for fitness, wellness, and delivering exceptional customer and member experiences.
Key Attributes
Relationship Builder: Able to influence franchisees and sustain high-touch partnerships
Brand Steward: Comfortable enforcing brand standards and holding approval authority over local activations
Data-Driven: Proficient in tracking local marketing KPIs, performance analysis, and reporting
ROI-Minded: Comfortable with budget/spend accountability and evaluating marketing ROI
Structured & Organized: Strong project management skills across multiple simultaneous projects
Collaborative: Experience or interest in cross-functional collaboration with Operations
Requirements
Bachelor’s degree in Marketing, Business, Operations, or related field or equivalent operations/franchise experience in lieu of a specific major
5+ years of experience in field, local, or integrated marketing (franchise or multi-unit preferred)
Experience in franchise, retail, or fitness/health industries preferred
Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus
Proficiency in tracking marketing KPIs, performance analysis, and reporting
Strong relationship management skills and the ability to offer proper support while maintaining rigorous standards
Project management and organizational skills, with experience supporting multiple projects simultaneously
Travel & Onsite Requirements
This is a hybrid role with significant on-site presence at the HQ office in Miami, FL, at least three days per week. Approximately 25–35% travel, primarily to support pre-sales, studio openings, and field training. Travel cadence may be higher during peak opening periods.
