About this Influencer Marketing & Paid Media Manager (HUB) role at Anotherco
Anotherco · Hybrid · Ciudad de México
OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION
We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us?
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:
Influencer Marketing & Paid Media Manager (HUB)
Requirements
- 5+ years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Growth, or Performance Marketing.
- Proven experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
- Strong experience in budget allocation, monitoring, optimization, and reallocation based on campaign performance and business objectives.
- Deep knowledge of the influencer, creator, talent management, and agency ecosystem in Mexico.
- Experience developing and implementing UGC programs, including creator sourcing, contracting, usage rights, content production, and amplification.
- Experience developing experiential marketing activations connected to creator content and digital amplification.
- Strong knowledge of Paid Media, particularly Meta Ads and TikTok Ads, including the amplification of influencer and creator content.
- Strong analytical background with the ability to connect investment, content, creators, paid media, and business results.
- Experience working with performance metrics such as CPM, CPE, CPV, CTR, CPA, conversions, ROAS, and ROI.
- Advanced English (mandatory).
Activities
- Develop and lead Influencer Marketing strategies aligned with client and business objectives.
- Manage and optimize large-scale budgets across Influencers, Creators, UGC, Experiential Marketing, and Paid Media.
- Monitor campaign performance and dynamically reallocate investment according to results, business priorities, creator performance, formats, and platforms.
- Lead the scouting, selection, negotiation, and management of Influencers, Creators, KOLs, Celebrities, Talent Managers, and Management Agencies.
- Develop and oversee UGC programs, including creator volume, contracting models, usage rights, production processes, and content delivery.
- Lead experiential marketing activations and connect offline experiences with creator content, digital amplification, and measurement.
- Coordinate with Paid Media teams to amplify creator content through Meta Ads, TikTok Ads, Partnership Ads, Spark Ads, and other paid formats.
- Analyze campaign performance to determine when to increase, maintain, reallocate, or stop investment in creators, content, formats, or platforms.
- Develop performance reports and translate data into strategic and actionable recommendations for clients.
- Maintain direct client communication, including strategic presentations, budget reviews, campaign results, optimization recommendations, and timelines.
- Lead and coordinate internal teams and external partners to ensure quality, profitability, timelines, and campaign performance.
Skills
- Influencer & Creator Marketing Strategy
- Performance & Growth Mindset
- Budget Management & Optimization
- Paid Media Knowledge
- Data Analysis
- UGC Strategy
- Experiential Marketing
- Talent & Agency Management
- Strategic Thinking
- Leadership
- Client Management
- Negotiation
- Decision-Making
- Problem-Solving
- Advanced English
At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.
Ready to join us?
Apply now and let’s build the future of communication together.
Ready to apply to Anotherco?
Apply to Anotherco
