Paid Media Specialist & Influencer Marketing

Requirements

• 3+ years of experience in Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing, preferably within Digital, Influencer Marketing, or Creative agencies.
• Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads.
• Experience amplifying Influencer and Creator content through Paid Media strategies.
• Knowledge of Influencer Marketing and Creator Marketing, including scouting, campaign execution, content management, and performance analysis.
• Experience managing Paid Media and Influencer Marketing budgets, including allocation, monitoring, optimization, and reallocation based on results.
• Strong understanding of performance metrics such as CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
• Experience working with Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification.
• Knowledge of UGC strategies and creator-led content for organic and paid campaigns.
• Ability to analyze the performance of different creators, audiences, content formats, and platforms to identify optimization opportunities.
• Strong analytical mindset and ability to translate data into actionable recommendations.
• Knowledge of tracking, reporting, and digital analytics tools.
• Advanced English preferred.

Activities

• Plan, implement, monitor, and optimize Paid Media campaigns across Meta Ads and TikTok Ads.
• Develop Paid Media strategies to amplify Influencer, Creator, and UGC content.
• Manage campaign budgets and dynamically allocate or reallocate investment according to performance and business objectives.
• Analyze the performance of creators, content, audiences, formats, and platforms to identify opportunities for optimization.
• Coordinate with Influencer Marketing teams to select content with the greatest potential for paid amplification and performance.
• Support the development and execution of Influencer Marketing and Creator Marketing campaigns.
• Implement and optimize Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats.
• Monitor key performance indicators including CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
• Develop performance reports and translate campaign data into strategic recommendations and actionable insights.
• Conduct A/B testing across audiences, creators, formats, messaging, and creative assets.
• Identify high-performing creator content and recommend when to increase, maintain, reallocate, or stop investment.
• Collaborate with Influencer Marketing, Content, Creative, and Client Service teams to ensure campaigns meet performance and business objectives.

Skills

• • Paid Media Strategy
  • Influencer & Creator Marketing
  • Meta Ads
  • TikTok Ads
  • Creator Content Amplification
  • Partnership Ads & Spark Ads
  • Performance Marketing
  • Budget Management & Optimization
  • UGC
  • Data Analysis
  • Performance Reporting
  • A/B Testing
  • Strategic Thinking
  • Problem-Solving
  • Teamwork
  • Strong Communication Skills