About this Individual Life Competitive Intelligence Senior Consultant (Hybrid) role at Securian Financial
At Securian Financial, the internal title for this position is Business Development Sr Consultant.
Overview:
This position is part of the Competitive Intelligence & Product Consulting team within Individual Solutions, focused on the Individual Life market.
The Life Competitive Intelligence Senior Consultant serves as the strategic owner of life insurance competitive intelligence and industry insights for Individual Solutions. This role provides expert analysis, thought leadership, and actionable recommendations that inform product strategy, distribution effectiveness, and business growth initiatives.
An associate in this position will identify market opportunities, evaluate competitive threats, influence product and business decisions, and ensure Securian maintains a strong understanding of the life insurance marketplace and competitive landscape. The position acts as a trusted advisor to business leaders and strategic partners while helping strengthen intelligence capabilities, mentor team members, and advance competitive intelligence practices across the organization.
Responsibilities include, but are not limited to:
Strategy Development & Business Consultation
Serve as the senior competitive intelligence advisor for the Individual Life business, providing proactive market, competitor, and industry intelligence that informs executive decision-making, strategic planning, and investment priorities.
Proactively monitor industry trends, competitor activities, and the end-to-end Individual Life competitive landscape to anticipate market shifts, identify opportunities and risks, and recommend strategic responses.
Synthesize complex market intelligence into executive recommendations that influence business strategy, product roadmaps, distribution priorities, and investment decisions.
Develop executive-level analyses, reports, and presentations while cultivating key industry relationships that strengthen market awareness and competitive intelligence.
Business Innovation & Competitive Positioning
Serve as the primary competitive intelligence resource for Individual Life, partnering across Product, Actuarial, Underwriting, Distribution, Marketing, and other business areas to influence product innovation, underwriting strategy, illustration competitiveness, customer value, and market differentiation.
Lead market and competitive assessments to proactively identify opportunities for new products & enhancements, underwriting innovation, pricing strategy, distribution, digital experiences, and customer value creation.
Develop strategic business cases and recommendations that support product strategy, lifecycle management, governance decisions, and ongoing market competitiveness.
Ensure product and underwriting strategies are informed by customer needs, emerging market trends, and competitive dynamics.
Distribution Enablement
Serve as a trusted competitive intelligence advisor to distribution leadership, relationship managers, and strategic partners by providing insights that strengthen sales effectiveness, market positioning, and business growth.
Develop and deliver executive presentations, competitive positioning, educational resources, and thought leadership that enhance product knowledge, market awareness, and sales readiness.
Influence distribution and sales strategies through forward-looking insights on competitive advantages, customer needs, emerging market trends, and evolving distribution opportunities.
Support strategic product launches, partner engagements, industry conferences, and key business initiatives while representing Securian as a knowledgeable industry resource.
Competitive Intelligence Leadership
Serve as the senior practitioner within the competitive intelligence function, advancing research methodologies, analytical frameworks, knowledge management, and intelligence best practices.
Drive continuous improvement of competitive intelligence capabilities through emerging technologies, artificial intelligence, advanced analytics, and innovative research methodologies.
Mentor and coach team members by strengthening analytical capabilities, sharing expertise, and fostering strategic thinking.
Qualifications:
Bachelor's degree or equivalent experience.
7+ years of experience in competitive intelligence, market intelligence, product development, strategic planning, consulting, or related life insurance disciplines.
Deep knowledge of life insurance product mechanics, underwriting, distribution channels, market dynamics, and competitor strategies.
Demonstrated ability to influence senior leaders and drive business decisions through strategic recommendations.
Strong analytical skills with the ability to synthesize complex information into actionable business insights.
Exceptional written, verbal, presentation, and facilitation skills.
Proven ability to independently lead complex projects and navigate ambiguity.
Strong relationship management skills with the ability to build credibility across leadership teams and cross-functional stakeholders.
Experience presenting to executive leadership and external audiences.
Advanced proficiency with competitive intelligence methodologies, market research, benchmarking, and analytical tools.
Series 6 and/or 7
Ability to travel as needed to support product launches, distribution partner meetings, industry events, and other strategic business initiatives.
Preferred Qualifications:
Experience developing training materials, mentoring team members, or facilitating knowledge-sharing initiatives.
Knowledge of advisor behavior, consumer trends, and emerging technologies affecting the life insurance industry.
Experience building relationships with distributors, reinsurers, industry organizations, or strategic partners.
Industry designations such as CLU, ChFC, FLMI, CFP, or similar.
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re in a commutable distance (90 minutes) you’ll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.
Preferred Skills:
Influencing, Relationship Building, Strategic Thinking, Team MentoringThe estimated base pay range for this job is:
Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.
Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job – it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:
Paid time off:
- We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
- Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
- Holidays: Securian provides nine company paid holidays.
Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.
Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:
- Environmental Health & Sustainability
- Mental Wellness and Disability
- Pride at Securian Financial
- Securian Young Professionals Network
- Securian Multicultural Network
- Securian Women and Allies Network
- Servicemember Associate Resource Group
For more information regarding Securian’s benefits, please review our Benefits page.
This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.
Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at [email protected], by telephone 651-655-5522 (voice), or 711 (Relay/TTY).
Securian Financial is a drug-free workplace.
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