Description -

Job Summary

The Partner Digital Business Development Sales Manager acts as the country digital commerce expert, driving HP's online business growth through strategic consulting, digital transformation, and partner engagement. The role is responsible for improving online sales performance, customer experience, and digital marketing effectiveness across key channel partners.

Working closely with Sales, Marketing, Category, and EMEA/WW Digital teams, the position leads digital strategy discussions, market gap analysis, Joint Business Planning (JBP), partner onboarding, performance marketing optimization, and customer experience initiatives. The role serves as the primary advisor for eCommerce best practices, online growth opportunities, and Amplify Online program execution.

Success is measured through online sales growth, share of business, partner digital maturity, customer experience improvements, Amplify Online performance, and return on digital marketing investments.

Responsibilities

• Strategic role & acts as a consultant digital expert – Provides digital landscape insights – Online best practice sharing Representative of CDS team in country
• Country /market gap analysis, eCommerce market insights and HP online performance. GTM strategy discussions.
• Amplify Online track integration in country/ market. Participates in communication to sales ( design & objectives) and partner eligibility/selection process. Ensures local alignment & coordination of inputs.
• Drives CX improvement projects with top accounts including launching new capabilities, features, A/B testing, etc. JBP with focus accounts
• Participation in game plans, joint digital budget planning with category & sales at BU/country level.
• Acts as SME for Performance marketing investments, defining KPIs, guidance, etc. for top partners and supports local & COE PM team in campaign implementation & optimization facilitating data sharing
• Provides guidance to country teams in partner onboarding projects related to online customer experience
• Digital Skills training –Supports in identifying gaps in sales force and training organization.

Key Performance metrics

• Online S/T: Per partner & Market level
• Online Share & HP SOB
• Amplify Online EQI Performance
• Digital investment ROAS / Coverage
• Focus partner planning and online business growth ( Mix)

Main stakeholders

• RAMs & PBMs
• Channel Management & Trade marketing
• Channel Marketing and HP Marketing
• Category leads
• Channel Digital Sales EMEA/WW Teams

Education & Experience Recommended

• Four-year or Graduate Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has min 10 years of work experience, preferably in Digital & Performance marketing environment, omnichannel and sales

Knowledge & Skills
• Agile Methodology
• Analytics
• Business Development
• Business Strategies
• B2B and B2C

• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Strategies
• Thought Leadership
• Value Propositions

• Languages proficiency: High English Fluency and Native Spanish fluency

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Sales & Services Entity

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"