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About this Head, Sales role at AirAsia

AirAsia · Onsite · Kuala Lumpur - RedQ


Job Description

Job Description: Head of Sales


About the Role

● Reporting directly to the ADE CEO, as Head of Sales you will lead key partner relationships to

drive revenue growth, developing and managing strategic relationships with client accounts and

advocating client requirements to internal stakeholders.

● Responsible for short- and long-term revenue growth and profitability, maintaining a robust

pipeline of high-quality sales opportunities, providing market business intelligence, and defining

the strategic commercial roadmap to enable sustainable market expansion.

○ Collaborate closely with the ADE Management team and senior organizational

stakeholders to execute commercial objectives.


Key Responsibilities

● Develop and execute a robust commercial strategy focused on driving aggressive 3rd-party sales

growth and accelerating regional market penetration across new international and external

markets.

● Establish, nurture, and optimize high-value strategic partnerships with key external corporate

clients and C-suite stakeholders across target expansion regions.

● Set clear revenue targets, manage day-to-day sales operations, and empower/mentor the sales

team to consistently achieve peak performance.

● Optimize end-to-end sales processes and remove pipeline bottlenecks to accelerate conversion

efficiency and team productivity.

● Acquire new 3rd-party accounts through strategic networking, industry conferences, and targeted

proactive commercial outreach in high-growth international aviation markets.

● Manage and forecast a high-quality opportunity pipeline using win-probability modeling to inform

business budgeting and financial cycles.

● Protect and grow existing 3rd-party revenue streams by leading key account re-bidding efforts,

maximizing retention, and uncovering upsell/cross-sell opportunities.


Qualification & Requirements

● Proven experience in MRO and aviation-related services.

● At least 10 years of experience in commercial contracting, with 5 to 7 years focused on sales

strategy and revenue growth.

● Demonstrated track record of penetrating new markets and developing tailored aviation support

solutions.

● Proven management track record showing success in sales growth, project management, and

operational execution.

● Extensive experience engaging C-suite executives and business heads.

● Strong ability to thrive in a multicultural, team-oriented, and fast-paced environment.

● Proven capability to manage multiple priorities and tight deadlines effectively.

● Exceptional written and oral communication, negotiation, and interpersonal skills.

● Proactive, self-motivated, and detail-oriented with a results-driven mindset.

● Strong resilience and ability to work effectively under pressure.

● Strong presentation skills with the ability to distill complex technical/commercial information into

clear executive summaries.

○ Demonstrated skill in overseeing complex tactical and strategic projects simultaneously.

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About AirAsia

AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of th

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