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About this Head of Digital Marketing role at SimpleCITI

SimpleCITI · Onsite · Garden City, New York, United States

Garden City, NY. In person, Monday to Friday. Full-time, salaried (W-2). $112,954 to $161,070 per year.

SimpleMANAGE is a Garden City property management and leasing company hiring its first senior in-house marketer. You'll set the plan and do the work, starting with our flexible and shared small-warehouse rentals on Long Island, where we compete with well-funded national operators. You'll run paid media on Meta, Google and TikTok, grow search and AI-answer visibility, build a user-generated content and short-form video engine, and run email, and you'll show every week what each dollar returned.

This role is for someone creative and fast who is already advanced: you've made content that took off, managed real ad budgets yourself, and can explain the numbers behind both. You'll work directly with leadership, choose the tools, and direct outside creators, freelancers and agencies.

What you'll do
- Own the marketing plan, budget and targets (cost per lead, cost per booked tour or call), with a weekly dashboard.
- Launch, test and scale campaigns on Meta (Facebook and Instagram), Google (Search, Performance Max, YouTube) and TikTok, within each platform's ad policies.
- Build a short-form engine: concept, script, shoot and edit TikToks, Reels and Shorts; recruit and brief UGC creators; use AI video tools (for example Higgsfield, Pamba, CapCut) with clear AI and sponsorship disclosures.
- Grow next-generation search: technical and local SEO, Google Business Profiles for each location, and answer-engine optimization so we show up in Google AI Overviews, ChatGPT and Perplexity.
- Run direct and lifecycle email: list building from opt-in leads, sequences and newsletters, deliverability, CAN-SPAM compliance.
- Build and improve landing pages and tracking (GA4, Google Tag Manager, pixels, call tracking) so ads convert and results are measurable.
- Send every ad, post, page and email through our review process before it goes live, and keep claims accurate and documented.

To apply, answer a few quick questions and share links to work you're proud of, with the results. Equal opportunity employer. Reasonable accommodations available on request.

Requirements

You're a fit if
- You've personally run paid campaigns with real budgets and can show the results.
- You have a portfolio of short-form content or accounts you grew, with views, leads or sales attached.
- You're fluent in Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4 and Tag Manager, an SEO suite (Semrush, Ahrefs or similar) and an email platform (Klaviyo, HubSpot, Instantly or similar).
- You write sharp hooks, ad copy and emails, and you know your numbers: CTR, CPL, ROAS, CAC.
- You can manage creators, freelancers and agencies, and know FTC disclosure basics for endorsements.
- Nice to have: B2B, real estate or local-services lead generation.

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About SimpleCITI

SimpleCITI is a diversified private investment platform supported by the Zade Family Office. SimpleCITI operates across four core verticals:

  • Commercial Real Estate (CRE) – Our integrated CRE platform spans acquisition, development, management, and leasing..
    • SimpleMANAGE delivers technology-enabled property management with a focus on tenant satisfaction and operational efficiency.
    • SimpleBRICKS leads our development initiatives, creating sustainable, high-quality real estate projects across industrial and commercial sectors.
    • SimpleSPACES provides adaptable, multi-tenant industrial warehouse solutions for scaling businesses.
    • SimpleBROKER helps owners and tenants with an “owner’s mindset,” driving value in leasing, investment sales, and advisory services.
  • Private Credit & Tax Securities – Offering tax efficient credit and tax-advantaged investment vehicles. From private credit lending to Opportunity Zones to 1031 platofrms, to tax lien acquisitions and structured securitizations, our platform provides disciplined risk management.
  • AI Compute & Data Centers – Our infrastructure division builds and operates high-density AI Compute GPU clusters, colocation facilities, and powered-shell data centers. By delivering scalable compute resources, we help enterprises and AI ventures unlock the next generation of innovation.
  • Litigation Finance (Fort Morgan) – We provide liquidity solutions for the legal ecosystem. Our offerings include law firm credit facilities, lien-based financing, and pre-settlement funding, aligning capital with the unique needs of attorneys, providers, and claimants.

Vision

To redefine how private capital intersects with real assets and technology by embedding simplicity, innovation, and excellence into every process. We aim to create clarity out of complexity, delivering scalable solutions that generate long-term value for investors, partners, and stakeholders.


Values

  • Simplicity – Making complex capital structures clear and actionable.
  • Innovation – Harnessing technology and forward-thinking models to stay ahead of the curve.
  • Excellence – Delivering best-in-class results with institutional rigor.
  • Integrity – Operating with transparency, accountability, and ethics.
  • Collaboration – Partnering across industries and stakeholders to unlock growth.

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