About this Head of Community (San Francisco) role at Best Friend Finance
We're looking for a Head of Community who will help build and grow the community around Reserve as we build it.
This role is equal parts community builder, relationship manager, and cultural connector. You'll work closely with the founders and team to bring people together, build meaningful relationships, and create experiences that make people want to be part of what we're building.
We're building around two connected ideas: creating more economic opportunity for a new generation of people earning, building, and creating online, and rethinking what money itself can be. You'll help bring together the people who share these interests, from creators and entrepreneurs to founders, builders, and people thinking differently about the future of money.
We want someone who naturally brings people together, recognizes interesting people and opportunities, and knows how to turn connections into a community people genuinely want to be part of.
About Us
Our purpose is to increase economic opportunity and make better money. We’re doing that through two connected parts that together make up the Reserve project.
Economic Opportunity
UGLYCASH is a financial services app designed around the needs of people earning money on the internet: creators, remote workers, freelancers, and entrepreneurs whose banks weren’t built for how they earn.
We’re starting in Latin America. Over the last 22 months, UGLYCASH has reached $5M+ in revenue run rate and 32,000+ monthly active customers.
Better Money
What happens to that money after you earn it matters too.
Cash, money in a bank account, and payment stablecoins each work differently. We believe the money people use should do more than move from one place to another. It should also give people a better way to save and grow what they earn.
That’s why we’re continuing to improve the version of money UGLYCASH customers already use, with the long term goal of giving more people access to better options for their money.
Check us out:
What You'll Be Doing
- Build and grow the community around Reserve, including UGLYCASH and our broader Better Money initiatives
- Develop meaningful relationships with creators, founders, entrepreneurs, builders, and people aligned with what we're creating
- Work closely with the founders and team to identify interesting people, communities, and opportunities worth bringing together
- Plan and execute events, dinners, gatherings, workshops, and experiences that bring the Reserve community together
- Help turn our San Francisco space into a place where interesting people want to spend time, connect, and collaborate
- Think beyond individual events — build recurring experiences, traditions, and community initiatives that give people a reason to stay involved
- Identify and develop partnerships with creators, brands, communities, and organizations that align with our mission
- Stay deeply plugged into internet culture, the startup ecosystem, and emerging creative communities
- Collaborate with our Head of Social Media and Film Creator to turn community experiences into stories and content
- Build systems to manage relationships, track engagement, and maintain ongoing connections with our community
- Continuously experiment with new ways to bring people together, strengthen relationships, and grow the community organically
Requirements
What we look for in you:
- Located in the United States and willing to move to San Francisco after hire (relocation support provided)
- You're a strong storyteller with an instinct for finding the story people actually care about.
- You have experience building and growing an audience — ideally across Instagram and a writing-led platform like Substack.
- You know how to develop clear content pillars and recurring formats that build a recognizable voice.
- You think in narratives, not just individual posts.
- You have strong editorial and creative taste and know what feels culturally relevant.
- You're deeply internet-native and understand how people consume, share, and engage with content online.
- You're strategic but hands-on — you can shape the story and make sure it gets executed.
Benefits
- Compensation: $10,000 - $15,000 per month & equity/token grant
- Healthcare coverage: Comprehensive medical, dental, and vision insurance plans
- Nomadic/remote work opportunities: Enjoy the flexibility of working remotely for 2 months a year
- Unlimited paid time off
- Parental & Bereavement Leave: Paid parental leave for new parents, including maternity, paternity, and adoption leave
