Jobs Companies Mars Head of Category Strategy DACH (m/f/d)

About this Head of Category Strategy DACH (m/f/d) role at Mars

Mars · Onsite · DEU-Baveria-Unterhaching

Job Description:

Ready to define the future of snacking? Shape the roadmap and lead the category strategy for our iconic Mars Snacking DACH portfolio.

What would be your key responsibilities?

  • Translate the global category strategy into a locally relevant vision and growth agenda.

  • Develop insight-led category strategies and solutions that drive shopper engagement and sustainable business growth.

  • Lead and develop a high-performing team of min. 4 associates, fostering collaboration, capability building and continuous improvement.

  • Identify category, customer and channel opportunities through data, insights and market trends.

  • Partner with commercial and cross-functional teams to embed category strategies into customer plans and activations.

  • Drive excellence in retail execution through clear priorities, performance tracking and best-practice frameworks.

  • Champion the use of data, analytics and AI-enabled solutions to improve category performance and decision-making.

  • Influence senior stakeholders across local, regional and global teams to advance the category growth agenda.

What are we looking for?

  • Extensive FMCG/CPG experience with a strong background in category strategy/management, commercial strategy or related functions.

  • Proven experience in senior category strategy/leadership and people management roles.

  • Demonstrated ability to build, develop and lead high-performing teams.

  • Strong analytical and strategic thinking skills, with the ability to translate insights into action.

  • Experience driving business transformation, change initiatives and continuous improvement programmes.

  • Excellent stakeholder management and influencing skills across diverse functions and organisational levels.

  • Strong commercial acumen and sound business judgement.

  • Experience developing customer-centric category solutions and delivering sustainable business growth.

  • Comfortable operating in a fast-paced, complex and evolving environment.

  • Fluency in German and English, both written and spoken.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

#LI-SS2

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About Mars

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action e

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