About this Founding Growth Marketing Lead role at Develop Health
Develop Health is on a mission to use AI to radically accelerate access to life-saving medications. By automating complex, manual healthcare processes—like benefit verification and prior authorization— we've been growing rapidly and over the past couple of years have helped over 2.5 million patients!
We’re partnering with some of the largest pharmacy benefit managers and payers in the nation, revolutionizing how healthcare interactions occur by eliminating human delays and inefficiencies. Our small, elite team of founders and engineers have previously launched and exited successful healthcare startups including Rupa Health and Canvas Medical. We are now scaling rapidly following a major funding round.
About The Role
We're hiring a full-time Founding Growth Marketing Lead to grow how providers use our platform and to build pipeline with pharmacies and pharma.
You'll join our growth team, reporting to our Head of Growth and working alongside our go-to-market and product teams. You'll be our first dedicated marketing and design hire. You won't be inventing strategy alone: you'll work with our Growth Marketing Advisor and the exec team who set direction with you.
You own execution: turning that direction into shipped work, most of which you'll produce yourself.
Three things define success in this role:
You own the channels that reach providers. You run the campaigns that get provider offices using the platform and keep them using it, supporting the teams who own those relationships. You own the channels themselves rather than briefing someone else to run them.
You support building pipeline for our revenue channels. Outbound, nurture, and conference presence that puts our sales team in more of the right conversations.
You ship it yourself, AI-first. You take a high-level brief and come back with customer-ready assets that ship without a review committee. You produce them personally, using AI tooling to move quickly, and you have the taste to know when something is good enough to go out.
You don't need a healthcare background, but you do need to pick up a complex domain quickly. Startup experience is a strong plus.
What You'll Do
Support and grow provider adoption
Build the materials and campaigns that help provider offices learn what we offer them, get started, and keep using the platform, supporting the teams who own those relationships.
Make the value obvious to a busy clinical office in their first few seconds of attention.
Track what's landing with which audience, and adjust.
Build pipeline
Run campaign work into pharmacies and pharma: outbound, nurture, and the sequences that create qualified conversations for sales.
Own our conference presence: booth concept, collateral, and the outreach before and after that turns floor traffic into real conversations.
Work with our Head of Growth and Growth Marketing Advisor on positioning and channel direction, then own the execution.
Ship the work
Produce the collateral behind all of the above: one-pagers, leave-behinds, mailers, conference kits, landing pages, and sales materials, on-brand and current.
Work AI-first. Most production here is a matter of using the right tools well and knowing when the output is ready to ship.
Make it repeatable: organized assets, reusable templates, and playbooks the team can pull from.
What You’ll Bring On Day 1
Hands-on ownership of multiple channels. You have personally run and executed the channels you're claiming, rather than directing agencies or delegating the work.
Scale you can point to. A budget you grew (taking one from zero to $1M in six months, etc.), or a channel you built: search footprint, list size, audience, or pipeline sourced.
Genuine fluency with current AI tooling. Your workflow should look materially different than it did six months ago. You choose deliberately between tools and can explain the reasoning, and you have automation doing real work on your behalf.
Taste. You recognize strong messaging and design, and you can articulate why it works.
Campaigns with measurable results. You can walk us through one you ran and the numbers it moved.
Quantitative fluency. You decompose a funnel and know when to stop investing in something.
Fast and self-directed. You take direction well, then run with it. You prefer shipping over planning.
You'll speak up. You work with an advisor and opinionated founders, so we need someone who pushes back with evidence when the direction feels wrong.
What You’ll Need To Learn Quickly
Our domain: prior authorization, benefit verification, and medication access, and why it matters to providers, pharmacies, and pharma.
Our audiences: what resonates with each, especially busy clinical offices.
Our product story: the proof points, and how to communicate them plainly and credibly.
Bonus Points
Early marketing hire at a high-growth health-tech or early-stage startup.
Exposure to healthcare provider buyers, pharmacy operations, or the PBM and payer landscape.
Hands-on with conference and field-marketing programs.
You pull your own data rather than waiting on analytics.
This Might Not Be The Right Fit If
You want to own marketing strategy end to end. Direction is set with an advisor and the exec team. You'll have input, but you own execution and results.
You work primarily through agencies or a team. We need someone with direct, hands-on ownership of the channels they run and execution capabilities.
You use AI occasionally versus constantly. Our production speed depends on it.
You want to manage a sales team. Our account executives report to our Head of Growth. This role multiplies their output rather than managing them.
You need a lot of structure. We don't have much yet, and building it is part of the job.
What We Offer
Competitive base salary plus meaningful early-stage equity.
High-end design and AI tooling (Figma, Notion, Claude Design, and more).
Work that directly accelerates access to medication for hundreds of thousands of patients, with room to grow as the marketing function scales.
