About this Growth and Advocacy Marketing Mgr. role at Netskope
Join the Future of Security at Netskope
Netskope (NASDAQ: NTSK) is a leader in modern security and networking for the cloud and AI era. We secure and accelerate cloud, data, and AI in real time, everywhere. Thousands of customers, including more than 30 of the Fortune 100, trust the Netskope One platform, its Zero Trust Engine, and the powerful NewEdge network to gain full visibility and control without performance trade-offs.
At Netskope, our technology is driven by our greatest strength: our people. We believe that belonging powers innovation, and success is both personal and organizational. We embrace differences in gender, ethnicity, beliefs, ability, and identity, creating an environment where every voice is heard and respected. We empower our employees to bring their authentic selves to work, grow their careers through continuous education and mentorship, and lead with transparency and curiosity. Join a team where you belong, where you are encouraged to be an entrepreneur, and where together, we continue to redefine the landscape of security.
Visit Careers at Netskope to learn more. Follow us on LinkedIn and Instagram.
We’re looking for a passionate, demand-driven marketer who is customer-obsessed to join our growing marketing team as a Growth and Advocacy Marketing Manager. In this role, you’ll build modern, integrated demand generation programs that drive new business opportunities and pipeline and fosters meaningful, long-term relationships with Netskope customers.
You’ll design and lead integrated campaign initiatives that reach both new and current customers, partnering with sales and leadership to drive new opportunities and deepen executive-level relationships. This is a high-impact role where you’ll accelerate new business while continuing to amplify Netskope’s presence and influence in the industry.
Responsibilities include:
- Drive AI sales enablement strategy for demand generation campaigns, ensuring assets are packaged and readily accessible for sales teams to use with prospects and customers to accelerate deals.
- Build a referral program impacting both new and upsell business, partnering with sales and marketing to drive participation and adoption, while tracking and reporting on KPIs such as referral volume, net-new pipeline influence, revenue impact, and deal acceleration.
- Build and manage a library of customer stories to support pipeline generation and sales outreach, owning the process from inception through amplification. This includes developing references, case studies, speaking engagements, videos, media interviews, press releases, analyst engagements, podcasts, and testimonials that appeal to both prospects and current customers.
- Elevate our reference program to drive new business. Focus on the customer reference database and program enhancements (AI & automation), ensuring efficient operations and continuous improvement to accelerate new prospects and upsell sales.
- Create and amplify multi-channel content to drive global campaigns, including web, social, digital, events, press, and analyst programs. Collaborate with campaigns and regional marketing teams to ensure stories are effectively driving new leads, prospect engagement and upsell/cross-sell opportunities.
- Contribute to integrated marketing initiatives with key channel partners by leveraging customer voice to accelerate new business opportunities and partnerships.
- Support the expansion of an executive sponsorship program, strategically matching our executive leaders with key customer stakeholders and prospects to unlock new business opportunities, foster deeper relationships, and elevate market knowledge of the Netskope platform.
- Grow Netskope's presence on third-party review sites to maintain a strong competitive position with prospective buyers (such as Gartner Peer Insights), assisting with internal campaigns to drive positive ratings.
- Track, and report on demand campaign and customer KPIs, including net-new pipeline and revenue influence, using insights to optimize programs and demonstrate business impact.
Job Requirements:
- 5+ years in growth marketing, demand-gen, customer marketing, customer advocacy, and/or executive programs, with a track record of turning customer relationships into a net-new pipeline.
- Self-starter with proven experience building and scaling programs that combine customer advocacy with account-based marketing or demand-gen strategy.
- B2B experience required
- Fast-growth SaaS company experience strongly preferred
- Security, Networking, AI or general technology industry experience preferred
- Managing customer advocacy growth programs, involved in supporting a user conference, and/or executive programs is a big plus
- Experience leveraging AI tools to improve efficiency, content creation, and program insights
- Proven experience partnering daily with sales and campaign leaders to align programs to specific target accounts and pipeline targets in addition to content deliverables
- Analytical mindset. Comfortable defining and tracking KPIs like sourced/influenced pipeline, referral conversion, and program ROI, and using the data to map value to business outcomes
- Operates effectively in a high-volume, fast-paced environment, and can succinctly and convincingly communicate strategy to different stakeholders
- Comfortable managing deadlines with stakeholders in multiple international time zones, and advancing decisions from collaborative groups with many workstyles and viewpoints
- Travel 10-15%+, including being comfortable visiting customer sites and onsite management of customer-focused events
- Knowledge with CRM systems, project management, and reference management systems including: Salesforce, Asana, Highspot, Slap5 or equivalent customer reference database experience is a plus
Education:
- Bachelors degree preferred.
#LI-MD1
Compensation:
At Netskope, salary is one component of our competitive total rewards package. The salary range for this position is as listed below. This is a national range. For purposes of complying with applicable laws, the range applies to candidates in California, Colorado, Illinois, Maryland, New York, Washington, and other states.
The successful candidate’s starting pay will also be determined based on job-related skills, experience, qualifications, location, and market conditions.
For all sales roles, the posted salary range is the On Target Earnings (OTE) range for the role, which is the sum of base salary and target commission amount at 100% goal achievement.
In addition to salary, candidates may be eligible for other forms of compensation such as participation in a bonus plan (for non-sales roles) and a stock award program. Candidates may also be eligible for a comprehensive health plan and other benefits that can be reviewed at Netskope Benefits site.
Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.
Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.
The application window for this position is expected to close within 50 days. You may apply by filling out the below information, or visiting our Netskope Careers site.
