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About this Group Manager - Programmatic role at Dentsu

Dentsu · Onsite · Gurugram
As a Senior Manager Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Job Description:

About the Role:

As a Group Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Responsibilities:

  • Lead a team of programmatic specialists, providing guidance and mentorship.
  • Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
  • Own client communication and relationship management, ensuring clear and consistent updates.
  • Proactively identify and pursue account growth opportunities in partnership with Account Directors.
  • Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
  • Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
  • Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
  • Analyse campaign performance data to identify trends and optimize strategies.
  • Ensure adherence to best practices and maintain high standards of quality.
  • Experience on Media Planning and Programmatic deals is must.

Qualifications:

  • 5-8 years of experience in programmatic campaign management.
  • Proven experience managing and leading a team.
  • Expert-level knowledge of DV360 and experience with other DSPs.
  • Strong experience with MMPs and analytics tools.
  • Excellent client management and communication skills.
  • Proven ability to develop and execute strategic programmatic plans.
  • Strong analytical and problem-solving skills.
  • Strong Excel and PPT skills.
  • Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation.
  • Budget Management: Responsible for large scale budget management, and forecasting.
  • A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies.
  • Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance.

Location:

Gurugram

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent
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About Dentsu

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

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