About this Global Product Activation Lead (gPAL) role at Moloco
About Moloco:
Moloco is an AI-native performance advertising company, bringing the power of AI advertising to the open internet. Founded in 2013 by machine learning engineers who had built AI advertising systems inside the world's largest technology companies, Moloco began from a shared mission: to build that same engine for the open internet.
Today, Moloco is one company with two businesses, built on the same compound AI system. Moloco Ads is our AI-native performance advertising platform, helping mobile app marketers acquire, retain, and re-engage high-value users across the open internet. Moloco Commerce Media is our AI-native retail media platform, enabling retailers and marketplaces to turn their platforms into thriving ad businesses. Both are powered by CARA (Compound Ad Recommendation Architecture), the AI system behind every Moloco product.
At Moloco, we bring together those who've already solved hard problems and those with the drive to. Here, we work on some of the complex problems in AI advertising, at a scale and level of sophistication very few companies can offer. Come build what's next.
The Impact You’ll Be Contributing to Moloco:
The Product Solutions & Operations (PSO) team is responsible for driving the success of a specific set of Moloco products and initiatives, serving as chief champions and functional experts of our products. The PSO team works closely with Sales and strategic Customers in each region/market to bring out the best in our products, connecting market needs back to our Product team to shape how our products are built and brought to market. The PSO team are experts in Mobile AdTech trends and monitor what is happening in the industry to help prioritize issues and communicate key takeaways to Sales, Product, Engineering, Data Science, and other cross-functional partners to shape product direction and drive product adoption.
As a Global Product Activation Lead within Moloco’s Product Solutions and Operations (PSO) team, you will play a critical role in connecting the market to our product and vice-versa. You will be responsible for helping align the execution of our product development lifecycle with market needs and Moloco’s readiness, ultimately ensuring the successful launch and adoption of our products.
The ideal candidate for this role can navigate seamlessly between diving deep into the markets your Sales stakeholders are serving to understand the root cause of market feedback as well as zooming out to find patterns among datapoints which are validated in reality through the Voice of the Customer. You have a proven track record partnering effectively with external customers, product/engineering and sales/marketing counterparts, enabling an efficient product<>market feedback loop and influencing long-term direction as well as day-to-day execution.
The Opportunity
- GTM Strategy and Execution: Define product positioning, value proposition, and go-to-market (GTM) plans to unlock commercial success. Scope and execute initiatives to drive commercial outcomes in-market. Guide new product rollouts (Alpha/Beta/GA) in collaboration with Product Management (PM) and other GTM colleagues, defining and tracking success metrics.
- Product Prioritization: Work with regional cross-functional teams to collect top customer needs from the market, formulate problem statements, and identify sales enablement and/or experimentation initiatives that can be actioned. Aggregate, clarify and size regional feedback to stack rank global product requests.
- Product Commercialization: Showcase product progress to internal and external stakeholders to drive awareness, adoption, and gather feedback. Work cross-functionally to help build Moloco’s point of view on industry trends/issues and participate in industry forums to evangelize.
- Training & Knowledge Management: Create global templates for new product launches, including global communications and objection handling materials, training templates, commdocs, and pitch decks.
How Do I Know if the Role is Right For Me?
- 5+ years in sales activation, sales operations, sales leadership, with 3+ years of program/project management
- 4+ years in the Mobile Advertising Industry and a deep familiarity with AdTech market dynamics
- Keen understanding of AdTech sales motions, including sales enablement and product adoption best practices.
- Proven track record of driving top line growth via sales activation and product commercialization in a global, fast-paced, and highly cross-functional environment, and will be adept at leading through influence and driving clarity in ambiguous situations
- Combination of strong analytical chops with a deep understanding of real-life seller, customer, and product development dynamics
- A strong ability to synthesize compelling solutions that result in cross-functional consensus from disparate data points and then work with stakeholders to deliver tangible results from those solutions.
- Balance advocating for unique regional needs while also being able to connect global initiatives to local markets productively based on regional nuances
- Demonstrated capability of implementing operational rigor with an eye toward not letting procedure get in the way of impact.
- Experience working with, supporting, and teaching customers
- Comfortable communicating complex and lightly technical concepts to both technical and non-technical audiences
- Strong ability to multitask and prioritize well in a fast-growing, dynamic work environment
Compensation & Benefits
U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, and well-being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).
The successful candidate may be eligible for a bonus and equity awards. Eligibility and amounts are determined by performance and the terms of the applicable plans.
The location for this role is listed above. For base pay range purposes, location-based compensation is grouped into the following regions. Your region is determined by your assigned work location.
- Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area
- Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami
- Region C: All other U.S. locations
Salary Ranges:
Supporting Your Best Work and Your Best Life:
Our benefits are designed to support our people in doing their best work and living well, at work and beyond. Benefits vary by country, employment type, and eligibility. Connect with a recruiter to learn more about benefits in your region.
Moloco Values:
- Lead with Humility: Everyone’s voice is respected, valued, and heard. We win, lose, and learn together. Accountability and feedback are essential to our success.
- Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.
- Create Real Value: We pursue the most impactful opportunities with intensity and rigor. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
- Go Further Together: We’re one team working towards one vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.
Additional Resources:
AI Use in Interviews
Our interview process is designed to get to know the real you. Unless a round specifically includes AI as part of what's being assessed, we ask that candidates engage without AI assistance. Please review our AI Use in Interviews Policy before your interview to understand what to expect. Failure to comply with this policy may impact your candidacy.
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