The Opportunity 

This is a strategic programs role at the center of Global Sales HQ. You own the portfolio of sales-development programs and strategic sales initiatives that turn strategy into repeatable, measurable motions across regions — and you are the connective tissue between Sales and Product, between demand generation and closure, and between global standards and on-the-ground execution. 

In a matrixed organization where regional heads own their reps and delivery, you own the standard, the operating rhythm, and the cross-functional programs that make the whole sales engine more effective. It is a builder-strategist role: you design the programs, orchestrate the launches, instrument them, and scale what works. 

What You'll Own 

SALES DEVELOPMENT PROGRAMS & STRATEGIC SALES INITIATIVES 

• Own the portfolio of sales-development programs and strategic initiatives that raise the productivity and consistency of the global sales organization, from skills and plays to new sales motions. 

• Translate the annual sales strategy into a sequenced program roadmap with clear owners, milestones, and success metrics. 

• Stand up initiatives as time-boxed programs with scale / iterate / kill decision gates, plus the governance rhythm — interlocks, exception desks, QBR cadences — that keeps regions on one standard. 

SALES – PRODUCT INTERLOCK 

• Own the operating interlock between Sales and Product: a structured, two-way loop that turns field signal into roadmap input and turns roadmap into sales readiness. 

• Represent the voice of the field in prioritization, packaging, and pricing discussions, and carry product context back into the field. 

• Ensure every material product change lands with the sales org through readiness, positioning, and enablement — nothing ships to market unsold internally. 

CAMPAIGNS — DEMAND & CLOSURE ALIGNMENT 

• Orchestrate integrated GTM campaigns that align top-of-funnel demand generation with the sales closure motion, so demand converts to pipeline and pipeline to revenue. 

• Partner with Marketing and RevOps to define targeting, messaging, and the handoff and follow-up SLAs that connect demand to closure. 

• Instrument campaigns end to end (demand → qualified pipeline → closed revenue) and drive continuous, data-led improvement. 

NEW PRODUCT INTRODUCTION (NPI) INTO MARKETS 

• Own the sales side of new-product introductions: the launch playbook, market-readiness criteria, and sequencing for introducing products into markets, countries, and corridors. 

• Coordinate the cross-functional launch (Product, Marketing, Enablement, regional sales) so each introduction has clear ownership, ramp targets, and measurement. 

• Define go / no-go gates and post-launch review so the organization scales winners and retires what doesn't land. 

COUNTRY & CORRIDOR SALES STRATEGY 

• Define where-to-play / how-to-win by country and corridor — grounded in market, revenue, and account data. 

• Build and maintain the market and corridor tiering and prioritization that focuses sales investment on the highest-value opportunities. 

• Partner with regional Sales heads to translate corridor strategy into coverage, targeting, and sequenced motions on the ground. 

What Success Looks Like — First 6–12 Months 

• A published, sequenced program roadmap tied to the sales strategy, with governance live and adopted across regions. 

• A functioning Sales–Product interlock running on a regular cadence, with measurable roadmap and readiness outcomes. 

• Integrated demand-to-closure campaigns live, with clean end-to-end metrics leadership uses to steer. 

• A repeatable NPI launch model and an active country / corridor sales strategy directing prioritized investment. 

What You Bring 

REQUIRED 

• 8+ years in GTM strategy, sales programs, sales enablement / excellence, or strategic sales initiatives, including running cross-functional programs at scale. 

• Proven experience owning a Sales–Product interlock or equivalent alignment between the field and the product roadmap. 

• A track record designing and launching go-to-market campaigns that connect demand generation to sales closure. 

• Experience leading new-product introductions and / or market and corridor launch strategy. 

• Strong analytical foundation — comfortable in the data, building market / corridor prioritization, and instrumenting funnels end to end. 

• A record of operating in a matrixed, multi-region organization and driving alignment without direct authority; excellent executive communication. 

PREFERRED 

• Hands-on fluency with the modern sales stack — Salesforce, Gong, BI / SQL (BigQuery a plus), and campaign tooling. 

• Familiarity with corridor-based, multi-currency GTM and with SMB / marketplace / platform segments. 

• Experience standing up governance rhythms — interlocks, QBRs, and forecast operating models — across regions. 

Fintech / payments experience strongly preferred 

• Background in fintech, payments, or cross-border B2B financial services. 
• Understanding of how compliance, trust, long sales cycles, and multi-stakeholder buying committees shape GTM in regulated financial services. 
• Comfort translating product complexity (multi-currency, FX, working capital, stablecoin rails) into simple, sellable, market-ready motions. 

Who You'll Work With 

Product, Marketing, RevOps, regional sales heads (EMEA, APAC, LATAM), Sales Enablement & Excellence, Customer Retention & Expansion, and Strategic Accounts. You'll be a core member of the Global Sales HQ leadership team, reporting to the VP of Global Sales. 

Why Join 

You'll own the programs and cross-functional interlocks that a global sales organization runs on — the layer where strategy, product, demand, and execution meet. You'll build, not just maintain, in a company at the frontier of cross-border payments, with the data, tooling, and executive support to make GTM measurably better across three regions.