About this Freelance Creative Strategist: Performance & UGC Ads (m/f/d) role at Doonails
Hi, we’re Doonails! 💅🏼
We’re a fast-growing beauty startup rethinking the world of manicure. With innovative products, a strong community and a presence in our own online shop as well as at leading retail partners, we bring studio quality straight to your home: simple, fast and stylish.
And this is exactly where YOU come in.
We’re looking for a freelance Creative Strategist who thinks in hooks and lives for performance: someone who turns insights and trends into thumb-stopping ad concepts for Meta and helps us launch TikTok Shop with real strategic depth.
Your Role & Impact ⚡️
As Freelance Creative Strategist for Performance & UGC Ads, you deliver the concept from the first idea to a crisp, ready-to-produce brief. Your hooks set the direction for every edit that follows.
Your impact is direct and measurable: you increase our testing volume (more well-thought-out concepts = more shots at Level-1 and Level-2 hits in our hit-rate framework), you lift our thumb-stop rate through strategically grounded, more varied hooks, and you actively counter the current ad fatigue on Meta.
You give our existing Creative Strategy team room to breathe by taking briefing volume off their plate, and your clear, actionable briefs shorten the feedback and production cycle with our video editors. On top, you help us launch TikTok Shop (US + DE) with native concepts that have real strategic depth.
Your Core Responsibilities 👩💻👨💻
Concepting
Briefing
Feedback
Performance analysis
Trend & competitor research
Proactive input
What You'll Bring to the Table 🤝
Proven track record: Proven experience as a Creative Strategist / Performance Marketer in ad concepting for Meta, ideally also TikTok / TikTok Shop.
Experiences: A strong sense for hook psychology, thumb-stop rate and performance-marketing mechanics.
Skills: Very strong writing skills, clear, concretely actionable creative briefs for video editors.
Video Ads: Experience giving constructive, specific feedback on finished video ads.
Data affinity: You can read ad performance data and translate it into new, better concepts.
What We Offer 💖
💸 Competitive pay, tailored to your qualifications and experience
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table
