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Quote from Hiring Manager

This role makes valuable contributions that help with key organizational decisions to support the growth of our brands in the Cruise Channel, an important opportunity for the development and growth of the Global Travel Retail market.  This role also conditions and trains you for future commercial roles while you work with a very diverse & motivated team, building your capabilities in an organization driven by deep rooted values. 

Meaningful Work From Day One

This position will ensure the development of Brown-Forman brands and product portfolio in the Cruises channel (on and off premise), aligning with the company's brand-building philosophy and global brand strategies. This involves supporting sales and trade marketing plans by increasing consumer demand, strengthening customer relationships, executing Customer Marketing and promotional plans and providing day-to-day sales support.

What You Can Expect

• Develop Cruise Brand Initiatives: Support and develop brand initiatives focused on cruise pouring, identifying industry trends and innovation, and translating these insights into actionable strategies for our brands.
• Drive Brand Visibility: Optimize the presence and visibility of our brands in both onboard (on-premise) and retail (off-premise) channels.
• Execute Brand Training & Special Events: Conduct brand and product training sessions for store staff and cruise crew. Partner closely with the B-F Brand Advocacy team to drive, expand, and lead dedicated onboard brand events. Actively advocate for and maximize the utilization of Master Distillers for exclusive onboard activations, VIP tastings, masterclasses, pairing dinners, and elevated consumer experiences.
• Support Cruise Retail Accounts: Lead the relationship and business development with major cruise retail customers, including Starboard, Harding Brothers, Heinemann Americas, and Avolta.
• Foster Strategic Relationships: Build and maintain strong relationships with key buyers from Cruise Lines and Gift Shops, as well as with store-level personnel.
• Analyze and Report: Assist with managing consumption reports, consolidating data, and providing analytical insights to support strategic action plans.
• Implement Promotional Strategies: Collaborate with the Customer Marketing Manager & Marketing agency to execute effective promotional campaigns and merchandising initiatives.
• Identify Growth Opportunities: Proactively identify and leverage new brand-building opportunities through merchandising and promotional activities at the local level.
• Partner with BF Local Economy Brand Advocacy Teams: Champion bringing brand knowledge to the cruise channels by leveraging initiatives developed for both divisions, and maximizing B-F domestic events such as Tales, Vibe, and other related events while seeking synergy among channels.

What You Bring to the Table

• Bachelor’s degree and 2-3 years’ sales or cruise channel experience.
• Preferable experience in international business, cruise lines, On-Premise, and/or duty-free environments.
• A team player who can work autonomously and in a matrix organization.
• Strong oral and written communicator as well as confident presentation & training skills
• Strong organizational and analytical skills.
• Fully literate in Microsoft Office (Excel, PowerPoint, Word).
• Available to travel (50% time)

What Makes You Unique

• Entrepreneurial spirit with the ability to succeed in many skill areas, including planning, teamwork, customer relationships, training and influencing retail staff, presentations, problem solving, positive thinking  & negotiating.
• Ability to work both individually and as part of a team.
• Strong cultural awareness to reflect the international nature of the B-F travel retail business

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI

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