Jobs Companies AirAsia Executive, Social Media Content (Mandarin speaker)

About this Executive, Social Media Content (Mandarin speaker) role at AirAsia

AirAsia · Onsite · Kuala Lumpur - RedQ


Job Description

We're looking for a hands-on Social Media Executive who can do it all — from planning content calendars to picking up a camera and editing the final cut. This is a hybrid content + strategy role, ideal for someone who thinks like a creator and executes like a marketer. Fluency in Chinese (Mandarin) is required to manage content and engagement for our Chinese-speaking audience.

Key Responsibilities

  • Plan, create, and schedule content across social platforms
  • Shoot photo and video content using DSLR/mirrorless cameras and mobile setups (lighting, framing, audio)
  • Edit videos and photos using tools like Adobe Premiere Pro, CapCut, Final Cut Pro, or Photoshop/Lightroom
  • Write and manage bilingual captions, posts, and community responses in English and Chinese
  • Monitor trends, hashtags, and platform algorithm changes to keep content fresh and relevant
  • Track performance metrics (engagement, reach, follower growth) and adjust strategy accordingly
  • Collaborate with marketing, design, and product teams on campaigns and launches
  • Stay on top of content calendars, deadlines, and posting schedules

Requirements

  • 1–3+ years of experience in social media management or content creation
  • Fluent in spoken and written Chinese (Mandarin) and English
  • Hands-on experience shooting and editing photo/video content
  • Proficiency in editing software (Premiere Pro, CapCut, Final Cut Pro, Photoshop, or similar)
  • Strong understanding of social media platforms popular in both Western and Chinese markets
  • Creative eye for visual storytelling and trend awareness
  • Excellent organizational and time-management skills
  • Comfortable working independently and managing multiple projects at once
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About AirAsia

AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of th

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