About this Enterprise Demand Generation Lead — North America role at Fivetran
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the role
As Fivetran scales its Enterprise business, we're looking for a senior individual contributor – with a strong bias towards AI automation – to own the International Enterprise pipeline number across North America. You'll be the right hand to the Director of Global Demand, driving lead generation and territory hydration and ensuring the touchpoints and MQL volumes needed to hit Enterprise sales targets. You’ll build and run the always-on 1-to-many ABM engine for Enterprise accounts in North America: agent-driven workflows that turn account signals (intent, tech stack, CRM stage) into campaigns, creative, and landing pages, with guardrails and human review where it matters.
This is a strategy-and-execution role: you'll set the plan and roll up your sleeves with the team to make it work.
What you'll own
You'll own the North America enterprise pipeline number, with accountability for lead generation, territory hydration, and the touchpoint and MQL volumes needed to support sales targets. You'll execute account-specific programs to drive account engagement, lead generation and monitor the funnel from touchpoints through qualified opportunities and pipeline. You will own key paid channels, like LinkedIn and Meta, to drive these outcomes. Things you will build:
- Agentic workflows, using Claude or similar harnesses, that creates, launches, and optimizes LinkedIn and Meta campaigns across target-account tiers.
- Connections between ad platforms, Salesforce, and signal sources such as intent and tech-stack data, so audiences and creative update without manual list uploads.
- A weekly review loop where the system and you assess what worked and improve it.
You'll work across lifecycle marketing, customer marketing, ABM, product marketing, and regional teams to orchestrate integrated programs. Partnering with the Director of Global Demand and Regional Marketing and ABM leaders, you'll improve the demand operating model across North America.
What success looks like
- 6 months: target-account tiers and signals defined; an agent-assisted campaign workflow live for a first segment, with measurable gains in launch speed and cost per touchpoint or MQL.
- 12 months: the engine runs across the North America Enterprise account list with BDR handoff, and it improves itself through a regular review loop. Pipeline influence and BDR conversion on engaged accounts are tracked.
What we're looking for
Deep, hands-on expertise in paid media and account-based marketing for enterprise buyers (LinkedIn required), plus experience in at least one of lifecycle, customer, or product marketing.
Experience running multi-lifecycle stage campaigns targeting enterprise buying committees
Proficiency in using LLM harnesses to automate marketing tasks, and improve marketing performance
- Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.
- Excellent communication skills, specifically in communicating business outcomes, headwinds and tailwinds
You’ve built and shipped agentic or automated workflows in production, not just prompts: connecting APIs or MCP servers, defining guardrails, and measuring impact. Hands-on familiarity with CRM data (Salesforce), ad platform APIs, and signal tools is a strong plus.
You're comfortable operating as a senior IC who leads through influence rather than headcount. You should be comfortable galvanizing support behind an initiative when a number is at risk. You think in systems, you're fluent in the metrics that matter, and you move fluidly between setting strategy and executing the work yourself.
#LI-JC1 #LI-Hybrid
The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.
Perks and Benefits
- 100% employer-paid medical insurance*
- Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
*May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
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We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
