About this Email Marketing Specialist (Hybrid - Philadelphia, PA) role at M&T Bank
Overview:
Works with the commercial banking & equipment finance marketing automation team as well as designers, developers, and project managers to coordinate, build, set-up and send emails and digital communications through our marketing automation software.
Primary Responsibilities:
- Maintain the currency and accuracy of the email schedule, ensuring emails are on target to be sent on time.
- Manage email campaigns throughout the project process, ensuring projects run smoothly and all approvals are obtained.
- Build, test, proof, set-up and send emails.
- Assist with email marketing program development and execution, including segmentation, testing, and deployment.
- Manage the coordination of email reporting.
- Assist in researching and implementing latest best practices and industry standards across marketing automation platform.
- Implement A/B and multivariate testing on emails and content to maximize performance and engagement.
- Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.
- Promote an environment that supports belonging and reflects the M&T Bank brand.
- Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
- Complete other related duties as assigned.
Education and Experience Required:
Associate’s degree and a minimum of 3 years’ relevant work experience, or in lieu of a degree, a combined minimum of 5 years’ higher education and/or work experience, including a minimum of 3 years’ relevant work experience
Proven project management skills
Proven organizational skills
Proven verbal and written communications skills
Detail-oriented
Experience managing multiple projects simultaneously
Experience working within given creative specifications in a fast-paced environment
Education and Experience Preferred:
Bachelor’s degree in Marketing or related field
Proficiency with marketing automation platforms
Working knowledge of pertinent customer relationship management software
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $28.60 - $47.66 Hourly (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
