Jobs Companies Abbott Ecommerce Consumer Engagement Manager

About this Ecommerce Consumer Engagement Manager role at Abbott

Abbott · Onsite · Philippines - Taguig City

     

JOB DESCRIPTION:

Main Responsibilities

  • Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams.

  • Conduct new product uploads, category builds, product detail maintenance, and promotional activities.

  • Builds and execute on promotional eMerchandising calendar

  • Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities

  • Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews

Major Accountabilities

  • Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online.

  • Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and be able to identify insights, key learnings, solutions/recommendations on how to improve for future implementation.

  • Optimize site shopability from the customer’s point of view by managing category presentation (slotting, sortability, etc.) and findability through facet and attribute optimization.

  • Collaborates with Marketing and Key Accounts Manager to identify promotion, cross-sell, and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits, adaptation and deployment to local platforms

  • Conduct competitive benchmarking to inform e-merchandising plans

Knowledge, Experience and Education: 

  • Education:  Bachelor's degree

  • Years of experience, both overall and any industry-specific experience needed:  3-5 years 

  • Strategic, creative and analytical thinker

  • Strong commercial and financial understanding

  • Ability to analyze data and problem solve

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Philippines > Taguig City : Venice Corporate Center

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 50 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

     

     

     

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About Abbott

​ Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, ent

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