About this Ecommerce Assistant Merchandising Manager role at Million Dollar Baby Co.
About Million Dollar Baby Co.
Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Since then, MDB has grown to 7 distinct brands of children’s furnishings ranging in style, aesthetic, and price, while carrying some of the industry’s most eco-conscious and award-winning designs. We can be found in retailers like Target and Amazon, and specialty retailers like Pottery Barn Kids and Crate & Barrel.
Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, daVinci, Nursery Works, and Namesake. We’re proud to offer the most Greenguard Gold–certified cribs on the market and to use FSC-certified sustainable wood across our brands whenever possible. We’ve also pioneered Styrofoam-free packaging for several of our best-selling collections — an innovation that reduces waste while protecting our products during shipment.
At Million Dollar Baby Co., our team members are our #1 priority, and we partner with exceptional partners and retailers around the world who share our core values:
• Treat Your Team Like Family — lead with respect, gratitude, empathy, and kindness.
• Make an Impact, Drive Results — focus on meaningful work that moves families forward.
• Deliver a “Wow” Customer Experience Every Time — every detail matters.
• Strive for Continuous Improvement & Learning — keep growing, keep getting better.
• Cultivate Quality Conversations — communicate honestly and thoughtfully to build trust.
Over the years, our commitment to people, innovation, and a positive workplace culture has earned us five consecutive “Best Place to Work” awards, one of the best workplaces by “Built in LA”, a 4.6 rating on Glassdoor, and 13 years on the Inc. 5000 Fastest Growing Companies list — recognitions that reflect the heart of who we are and the community we’re proud to build. We’d love to talk to you!
What You'll Be Doing:
The Ecommerce Assistant Merchandising Manager is responsible for the performance and presentation of our four direct-to-consumer websites, babyletto.com, namesakehome.com, davincibaby.com, and nurseryworks.net. This role oversees merchandising, content, and site experience. This role approaches the site with a retailer's mindset, balancing stakeholder priorities with what drives conversion, and partners closely with Ecommerce, Marketing, Creative, Brand, Customer Service, and Growth teams to deliver a consistent, high performing digital experience for our brand and products.
- Site Merchandising & Content
Manage site updates, product setup, and merchandising to maintain a polished, accurate storefront
Uphold site accuracy and brand standards across all imagery and copy
Develop and maintain a content calendar for promotions and site updates, ensuring the site remains current
Serve as the primary point of intake for update requests from other teams, prioritizing what is featured based on business impact and customer relevance
Ensure the best content is used across our product pages including but not limited to partner content, lifestyle imagery, informational videos, and enriched photography. - Product Performance & Site Optimization
Merchandise and optimize the site to maximize product performance
Guide decisions on product detail page content, including photography, product information, add-ons to present the informational and aspirational content customers expect
Optimize navigation, collection pages, homepage content, search, upselling, and personalization to improve the shopping experience
Analyze site and product performance data to inform merchandising decisions and report on outcomes to stakeholders - Cross Functional Collaboration
Partner with Marketing, Creative, and Product teams to ensure compelling execution of product, collection, and promotional launches
Partner with the Growth team to deliver strong landing experience across email, SMS, and paid advertising
Partner with the Customer Service team to gather insights on common customer questions and needs, and identify products where available information needs improvemen
Support the broader ecommerce team on ongoing projects and strategic initiatives - SEO & Organic Growth
Execute SEO recommendations in partnership with our SEO agency, recognizing optimization opportunities on-site
Manage publishing of blog content - What You Bring to The Table:
4+ years of experience working in ecommerce, online merchandising and managing digital storefronts.
Hands on experience with Shopify Plus and GA4 (or comparable ecommerce and analytics platforms)
Experience with Salsify or another product experience management (PXM) platform
Proficiency with project management tools such as Asana or Notion to manage cross functional workstreams
Deep understanding of the customer journey and customer needs across touchpoints
Strong visual sense and eye for product and brand representation
Strong quality assurance skills, with the ability to review marketing and product assets for accuracy and brand consistency prior to publishing
Highly organized and detail oriented, with strong analytical skills and the ability to use data to guide decisions and prioritize work
Skilled at balancing competing stakeholder requests while keeping customer experience and site performance as top priorities
Stays current on ecommerce trends, best practices, and competitor activity to drive continuous innovation on-site
Experience with Figma a plus
Our Benefits:
- 100% of your health, dental and vision insurance monthly premiums paid by us!
- Flexible PTO because we respect the need for work/life harmony
- Company matching 401(k)
- Vacation reimbursement and wellness and enrichment subsidy programs
- Tuition reimbursement
- Matching charitable donations to the nonprofit organization of your choice
- Free MDB Co. swag + generous employee discount on products
At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.
Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process.
