Jobs Companies Mars Ecom Customer Manager - O2O

About this Ecom Customer Manager - O2O role at Mars

Mars · Onsite · CHN-Shanghai-Shanghai
This job posting is in Chinese.

Job Description:

. 战略与版图:制定O2O中长期战略,设计组织协同、运营流程与数据监控体系,设定市占率、单量、客单、履约效率等领先指标并拆解落地。
2. 渠道运营:独立负责山姆全球购整体运营(谈判、商品进驻、定价促销、损益管理);对接美团等平台,争取流量运力,推进前置仓履约优化与供应链协同。
3. 预算与费用:制定整体预算及分配方案,跟踪核销闭环;设计前置仓合作伙伴激励政策,驱动周转与履约。
4. 线下线上化:推动门店线上化转型(商品池、活动、培训),协同MKT/供应链/区域团队,将线下存量转化为线上增量。

任职要求(必备)

· 5年+ O2O/电商经验,有从0到1搭建业务体系的完整经历,熟悉前置仓(如美团闪电仓)商品管理与履约考核。
· 山姆全球购独立操盘经验(必备):熟悉山姆采销模式、谈判进场及联合营销,能独立制定商业计划并对销售结果负责。
· 熟悉美团、淘宝闪购等即时零售平台竞价机制;擅长门店线上化、费用管控与损益分析;跨部门协同能力强;英文书面可作为工作语言。

加分项

· 宠物行业即时零售操盘经验,或从零孵化千万级O2O业务;
· 前置仓成本测算优化经验;区域连锁门店线上化转型主导经验;
· 同时具备山姆全球购及其他即时零售平台(美团、淘宝闪购等)操盘经验。

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About Mars

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action e

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