About this Director / Senior Director of Communications – APAC role at Crypto
We are recruiting a Director / Senior Director of Communications, APAC, preferably based in Singapore or Hong Kong. This leader will direct communications and reputation management across Asia-Pacific.
This role requires a senior operator with an agile, client-focused agency orientation who can operate as a peer and advisor to APAC leadership and global executives. You will lead regional PR, product launches, crisis navigation, and regulatory communications, collaborating across Legal, Compliance, Product, Marketing, and Human Resources.
Key Responsibilities
APAC Media & Stakeholder Relations: Cultivate durable relationships with pan-regional and local financial, business, and tech media.
Milestone Delivery & Product Launches: Drive publicity and media campaigns for regional product launches, partnership integrations, institutional platform updates, and strategic market expansion.
Crisis & Reputational Defense: Maintain around-the-clock crisis readiness. Manage urgent queries, coordinate cross-border holding strategies, and address regulatory developments or market conditions across fragmented time zones.
Regulatory Communications: Collaborate with APAC Legal and Regulatory Affairs teams to articulate licensing progress, engagement with regulatory bodies and public policy stances.
Executive Presence & Platforms: Prepare APAC-based and visiting global executives for media rounds, state-level summits, and flagship tech conferences.
Internal Comms & Regional Culture: Partner with APAC HR and operational leads to drive transparent, consistent internal communications, keeping cross-border regional teams connected to global priorities.
Agency Steering: Direct regional PR and monitoring agencies across key Asian jurisdictions, ensuring delivery and disciplined narrative execution.
Qualifications
Experience: 10–15+ years of strategic communications experience, spanning external corporate communications, earned media relations, executive positioning, and issues management in APAC.
Agency Mindset: High adaptability, exceptional hustle, strong sense of urgency, and client-service accountability within an in-house operating structure.
Industry Focus: Proven experience in digital assets, blockchain, fintech, AI, or fast-growing platform technology environments.
Crisis Proven: Extensive background in crisis communications and rapid response within regulated or highly scrutinized sectors.
Cross-Cultural Acumen: Nuanced understanding of varied media practices, business etiquette, and cultural environments across East and Southeast Asia and Oceania.
Cross-Functional Leadership: Demonstrated ability to partner with Legal, Compliance, Government Affairs, and Marketing teams to navigate complex market conditions.
Education: Bachelor’s degree in Communications, International Relations, Journalism, or equivalent practical experience. Multilingual proficiency in regional languages is an asset.
