About this Director of Marketing (EMEA - Remote) role at Gurobi Optimization
What will you be doing?
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Develop and execute multi-channel marketing campaigns to enhance brand awareness, lead generation, and customer retention.
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Align marketing initiatives with company-wide objectives and sales priorities to maximize impact.
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Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media.
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Drive lead-generation initiatives to support sales pipeline growth and business expansion.
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Utilize data-driven insights to refine targeting, improve conversion rates, and maximize ROI.
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Collaborate with sales leadership to optimize account-based marketing (ABM) strategies.
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Oversee the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos).
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Ensure brand consistency across all messaging, campaigns, and marketing materials.
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Conduct market research to stay ahead of industry trends, competitive positioning, and customer expectations.
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Lead, mentor, and develop a team of marketing professionals to drive operational excellence.
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Foster a culture of creativity, ownership, and accountability within the marketing organization.
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Collaborate with sales, product, and customer success teams to align marketing efforts with business needs.
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Establish key marketing performance indicators (KPIs) to measure effectiveness and inform decision-making.
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Manage and optimize the marketing budget to ensure efficiency and impact.
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Provide regular reporting and insights to leadership on campaign performance and market opportunities.
What experience and qualifications should you have?
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10 years of experience in B2B marketing, with at least 3-5 years in a leadership role.
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Proven experience in demand generation, campaign management, and digital marketing.
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Strong background in marketing analytics, automation tools (Marketo, HubSpot), and CRM platforms (Salesforce).
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Experience leading marketing programs for SaaS or technology-focused businesses.
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Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
What skills and abilities should you have?
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Strategic Leadership – Ability to set vision, drive execution, and align marketing with company growth objectives.
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Data-Driven Decision-Making – Proficiency in analytics tools to track campaign effectiveness and optimize strategy.
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Cross-Functional Collaboration – Strong ability to work across teams (sales, product, customer success) to drive alignment.
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Content & Brand Storytelling – Ability to craft compelling messaging that resonates with target audiences.
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Strong Communication Skills – Verbal and written skills to influence stakeholders and inspire teams.
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Project & Budget Management – Ability to lead multiple marketing initiatives within financial constraints.
What other skills should you have?
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Proficient in using macOS and Microsoft 365.
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Fluent in managing and utilizing Marketo, a marketing automation platform.
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Comfortable with learning and utilizing Salesforce, a customer relationship management (CRM) platform.
Your Alignment with our Gurobi Core Values:
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Customer Focus: Verbal & written communication skills that bring clarity and build trust.
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Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others.
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Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.
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Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.
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Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.
