About this Digital Marketing Specialist role at Weekday AI
This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)
Min Experience: 1+ years
Location: Bengaluru, Karnataka, India
JobType: full-time
The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.
Requirements
Key Responsibilities
- Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
- Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
- Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
- Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
- Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.
Qualifications
- 1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
- Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience.
- Demonstrated understanding of how campaigns change when a budget grows five or ten times.
- Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
- Experience with campaigns for a US audience (Good to have).
- Experience with LinkedIn Ads or Reddit Ads (Good to have).
- Working knowledge of SEO (Good to have).
Benefits & Perks
- Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
- Opportunity to own two markets (India and the US) instead of a single campaign line.
Required Skills
Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing
Must-have skills
Performance Marketing, Google Ads, Meta Ad
Good-to-have skills
Google Analytics, SEO
