About this Digital Marketing Manager, Breast Surgery role at BD
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Digital Marketing Manager, Breast Surgery
Position Summary
The Global Digital Marketing Manager is responsible for leading and executing GalaFLEX's international digital marketing strategy while supporting the day-to-day deployment of digital programs across global markets. This role serves as the primary owner of the international digital ecosystem, partnering with regional marketing, commercial teams, medicais affairs, and external agencies to drive awareness, engagement, surgeon education, lead generation, and market adoption.
The position combines strategic leadership with hands-on execution, ensuring consistent, compliant, and customer-centric experience across websites, social media, email marketing, digital education platforms, omnichannel campaigns, and international marketing assets.
Key Responsibilities
Global Digital Strategy & Governance
- Develop and execute the international digital marketing strategy for GalaFLEX.
- Establish digital best practices, governance, and channel guidelines across regions.
- Identify opportunities to increase surgeon engagement, customer education, and product adoption.
- Partner with regional teams to align digital initiatives with business priorities.
Website & Digital Experience Management
- Own and manage all international GalaFLEX websites and landing pages.
- Coordinate content updates, translations, localization, and approvals with the regions.
- Optimize website performance, SEO, user experience, and lead generation pathways.
- Ensure compliance with privacy, regulatory, and corporate requirements.
Omnichannel Campaign Execution
- Plan, deploy, and track international omnichannel marketing campaigns.
- Coordinate campaign implementation across email, web, social media, events, and educational platforms.
- Support customer journey mapping and marketing automation initiatives.
- Collaborate with regional marketers to localize and execute campaigns.
Social Media Management
- Manage the international GalaFLEX social media strategy.
- Coordinate campaign launches, congress promotions, and educational initiatives.
- Monitor engagement and recommend optimization opportunities.
Content & Asset Management
- Serve as owner of the international GalaFLEX digital asset library.
- Manage localization and adaptation of marketing materials for international markets.
- Ensure content remains current, compliant, and aligned with brand standards.
- Coordinate new content development with internal stakeholders and agencies.
Surgeon Education & Digital Learning
- Support digital education initiatives, webinars, virtual events, and on-demand learning programs.
- Partner with Medical Affairs and KOLs to expand global educational reach.
- Develop digital engagement strategies that increase participation and customer interaction.
Analytics & Reporting
- Establish and track KPIs across all digital channels.
- Develop dashboards and regular business performance reports.
- Analyze campaign effectiveness and customer engagement trends & insights.
- Provide recommendations that improve ROI and business impact.
Agency & Vendor Management
- Manage relationships with digital agencies and external partners.
- Oversee project timelines, budgets, and deliverables.
- Ensure brand, compliance, and performance expectations are met.
Regional Marketing Support
- Act as the primary digital marketing resource for international markets.
- Train and support regional marketers on digital platforms, tools, and best practices.
- Facilitate sharing of successful campaigns and innovative digital approaches across regions.
- Support launch readiness and expansion into new markets.
Required Qualifications
- Bachelor’s degree in marketing, Communications, Digital Marketing, Business, or related field.
- 5 years of experience in digital marketing, marketing communications, or omnichannel marketing.
- Experience managing websites, social media, email campaigns, and digital content.
- Strong project management and stakeholder management capabilities.
- Experience working within international or global organizations cross functionally.
- Ability to work independently while managing multiple priorities.
- Fluent in English, Spanish & Portuguese
Preferred
- Experience in healthcare, medical devices, aesthetics, or life sciences.
- Experience supporting product launches and international commercial teams.
- Familiarity with CRM systems, CMS platforms, marketing automation, and analytics tools.
- Experience managing agencies and digital vendors.
- Knowledge of international data privacy and regulatory requirements.
- Experience in the plastic surgery segment
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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