About this Deputy Manager, International Leisure (Americas, Europe & Oceania) role at Singapore Public Service
[What the role is]
As a Deputy Manager, International Leisure, you should possess strong knowledge of the tourism industry. You will manage and lead the South Asia, Middle East and Long-haul teams to develop the sales pipeline, drive island visitorship and revenue. You will also work closely with the team to develop and execute successful co-marketing campaigns with trade partners and stakeholders.You should be confident in communicating effectively with clients to understand their needs, while leveraging internal resources to achieve assigned objectives and sustain business growth.
[What you will be working on]
Support the Unit Head in executing strategies to achieve visitorship and revenue growth
Guide and support team members on strategy, implementation, market performance, and achieving budget, forecast and optimal business mix targets
Develop and implement effective sales programmes to increase awareness and position Sentosa as a destination
Build strong relationships and communicate effectively with internal and external stakeholders to achieve shared objectives
Identify and solicit new and existing accounts to exceed visitorship and revenue targets through calls, meetings, and site inspections (where required)
Prospect and grow the account portfolio, manage incoming leads, and close sales through all Sentosa sales platforms, including the B2B portal
Organise and participate in industry trade shows, travel functions and business events
Plan and conduct familiarisation trips and site inspections for clients (e.g. travel agents, event planners/organisers, destination management companies)
Plan, execute and follow up on sales trips, roadshows and trade shows in assigned markets
Prepare and deliver presentations on Sentosa’s products and services
Prepare business papers, trip reports and presentations
Present effectively to senior management and large audiences
Strengthen product marketing presence to increase awareness and visibility
Prepare contracts and proposals to formalise agreements with clients
Liaise with travel trade partners, wholesalers, agents, and media on cooperative marketing programmes and promotional opportunities
Identify business trends and marketing opportunities to enhance Sentosa’s brand positioning and performance
Develop and implement quarterly action plans aligned with market insights and long-term strategies
Utilise relevant systems and tools to track, manage and follow up on accounts proactively
Provide market insights through weekly, monthly, quarterly and annual reports, as well as trip reports.
[What we are looking for]
Degree in Sales, Marketing or Business Administration
Minimally 5 years’ experience in a related tourism or travel industry, with a proven sales track record
Experience in preparing proposal of itinerary for leisure travel and group contracts
Strong organisational skills with excellent follow-up ability
Numerate with strong analytical capabilities
Excellent communication and interpersonal skills (both written and spoken English and Chinese)
Strong analytical skills to interpret business indicators and competitive trends
Proven ability to work both independently and as part of a team
Ability to travel and work on weekends and public holidays where required
Positive attitude, self-motivated and results-driven
