About this Deputy Head of Boutique role at Chanel
About the role:
Deputy Head of Boutique plays an important role in inspiring and managing the boutique team to achieve the mission of the brand, and is the primary driver of effective day-to-day operations in the boutique to reach service destination as planned. He/she will support the boutique team to reinforce, communicate and execute The Chanel Difference on the Boutique floor to ensure luxury retail leadership and to accomplish service destination goal.
What impact you can create at Chanel:
Uphold the Brand Image (VM / Boutique / Grooming)
Reinforce brand image standards and lead by example.
Identify and correct image gaps, ensuring consistency across the team.
Ensure VM displays reflect seasonal direction and CHANEL standards.
Maintain boutique environment, cleanliness, and team grooming at all times.
Manage and Inspire the Boutique Team
Lead and inspire Fashion Advisors, supporting their growth and engagement.
Set clear performance goals and provide regular feedback and coaching.
Adapt leadership style to individuals (coach, mentor, guide as needed).
Partner with Training teams to reinforce product knowledge and selling skills.
Build a Client-Centric Team
Foster a strong client-first culture focused on engagement and loyalty.
Set high service standards and coach team to deliver consistently.
Ensure proper client data capture and relationship management.
Handle feedback, returns, and exchanges with a positive, client-focused mindset.
Manage Merchandise & Inventory
Ensure accurate stock management and daily inventory control.
Oversee Back of House organisation and stock efficiency.
Conduct regular cycle counts and support annual inventory.
Enforce controls to prevent stock loss and ensure compliance.
Manage Day-to-Day Operations
Oversee daily boutique operations and floor supervision (incl. weekends/PH).
Plan and optimize roster based on traffic and business needs.
Ensure compliance with all operational procedures and policies.
Monitor sales performance and ensure targets are met.
Share insights on client trends, competitors, and business performance.
Resolve operational issues proactively with appropriate escalation.
You are energised by
Leading and developing a high-performing team, translating strategy into effective boutique execution.
Driving commercial results while delivering exceptional, client-centric experiences.
Upholding CHANEL’s standards across service, presentation, and boutique environment.
Contributing as a key member of the boutique management team to elevate frontline performance.
Representing CHANEL with authenticity, inspiring excellence in every client interaction.
What you will bring
Minimum 5 years of retail frontline experience, with at least 3 years in a supervisory or team management role, leading teams of many people.
Background in luxury fashion is highly preferred. Candidates with other relevant retail management experiences are welcome to apply.
Strong business acumen and analytical mindset, with the ability to interpret performance data and translate insights into actionable plans.
Demonstrated strength in people development, with a passion for coaching, mentoring, and building high-performing teams.
Solid exposure to client experience management, with the ability to elevate service standards and foster long-term client relationships.
Good understanding of boutique/store operations, with the ability to manage day-to-day activities effectively and ensure operational excellence.
What CHANEL can offer you
In-depth exposure into the rich brand and cultural evolution of the House of Chanel.
Exercise your leadership to develop strategic goals.
Be part of a collaborative and inclusive culture, where diverse perspectives are valued, and partnerships are fostered across functions and regions.
As a leader at Chanel, you will have access to the resources, support and infrastructure needed to continue to grow successfully.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.
