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About this CRO specialist role at TVH

TVH · Hybrid · Pune

As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.


Key Responsibilities:

  • Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.
  • Planning and prioritizing experiments in line with our testing strategy to meet business needs.
  • Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.
  • Analyze experiment results to identify trends, insights, and opportunities for improvement.
  • Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.
  • Support in implementing on-site tracking solutions, collaborating closely with the Data team.
  • Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies.

Qualifications:

  • Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools.
  • Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar …)
  • Proficient in data analysis and interpreting complex data sets to derive actionable insights.
  • Knowledge of HTML, CSS, and JavaScript. SQL is a plus.
  • Some technical knowledge of Single Page Application development frameworks such as React is a plus.
  • Experience with project management tools like Jira and Confluence
  • Excellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly manner
  • Curious and experimental mindset, with attention to detail

 What’s in It for You?

  • Culture: A family atmosphere and a people-centric environment that prioritizes your well-being.
  • Compensation: Competitive salary, comprehensive family medical insurance, and retirement benefits.
  • Work-Life Balance: Flexible working hours, 5 days working per week with a hybrid work schedule. 
  • Growth: Internal career progression and professional development, LinkedIn Learning Access  and access to specialized training courses.

        PEOPLE ARE AT OUR HEART
TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.
       ABOUT TVH
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

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