About this Copywriter role at BRUNT Workwear
We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.
The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.
How You’ll Do:
We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across every touchpoint. This role is for a versatile storyteller who pairs an authentic, ground-level understanding of trade workers with cutting-edge AI proficiency moving seamlessly between big campaign concepts, website copy, and lifecycle email marketing to craft messaging that truly resonates with skilled tradespeople.
Working closely with our creative team, you will be a key partner in shaping and evolving our brand voice across every channel. You’ll own projects from brief to execution, leveraging modern AI tools to accelerate research, streamline first drafts, and scale high-volume storytelling without sacrificing authenticity. The ideal candidate is equal parts creative thinker and tech-forward operator who combines AI efficiency with human intuition to develop the big idea, refine the tone, and make sure every detail lands with the trades.
What You’ll Do It:
Content Strategy
- Learn and apply BRUNT's brand voice style across touchpoints to maintain a consistent brand tone.
- Uphold existing messaging frameworks for automated email sequences (welcome, abandoned cart, win-back) and site UX journeys.
Cross-Functional Collaboration
- Partner closely with creative teams and video producers to co-concept campaign ideas, scripts, and launch messaging.
Design Execution
- Tailor clear copy and UX messaging to fit visual layouts across homepage modules, promotional landing pages, and product detail pages (PDPs).
Drive Continuous Improvement
- Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows to accelerate copy iteration and streamline research.
Pre-Production
- Co-concept big-picture brand campaigns, taglines, video scripts, and long-form narrative frameworks before creative asset generation.
Production
- Write clear, compelling copy for daily broadcast emails, automated sequence triggers, product descriptions, and promotional site assets.
What You Need to Succeed:
- 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands.
- Hands-on mastery of generative AI tools and prompt engineering frameworks to accelerate research, concepting, and copy iteration while strictly preserving brand voice.
- Proven ability to translate complex specs (waterproofing, composite toes, anti-fatigue tech) into clear, job-site-ready benefits that resonate with tradespeople.
- Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and automated email sequences (welcome series, abandoned cart, win-back).
- A portfolio showcasing full-funnel versatility from big-picture brand taglines and video scripts to high-converting web and email assets.
In accordance with applicable salary transparency laws, we are providing the good-faith salary range for this position. This range reflects the base salary that we reasonably expect to pay for this position at the time of posting. The actual compensation offered will depend on factors such as qualifications, experience, skills, and budget.
Benefits & Perks:
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Healthcare: Comprehensive medical, dental, and vision insurance options.
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Retirement: 401(k) plan with Company Match.
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Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
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Incentives: Performance-based bonus eligibility and Equity if applicable.
The anticipated salary range for this role is:
No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds.
We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!
