About this Consumer Insights Manager role at Expedia Group
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Consumer Insights Manager
At Expedia Group, we create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
The Traveler Research and Insights Team is seeking a Consumer Insights Manager to contribute to building traveler-centric brands.
As a Consumer Insights Manager, you will partner closely with our marketing teams to understand how travelers feel about our brands and communications. You’ll use research and insights to inform creative development, assess brand health, and evaluate marketing effectiveness. You will act as a strategic partner to Integrated Marketing & Creative stakeholders, who will apply learnings to marketing, communications, creative, and business strategies.
In this role, you will:
- Lead end-to-end research programs, from execution to delivering actionable insights
- Own major measurement workstreams such as Creative Development & Testing, Campaign Reporting, Sponsorship reporting, and contributing to Brand Health Tracking reporting across Brand Expedia
- Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
- Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
- Manage external research partners and foster long-term, productive relationships
- Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends
Experience and qualifications:
- Minimum 6 years of experience in consumer research and insights, with a strong track record in creative testing, brand and campaign measurement
- Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
- Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
- Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
- Comfortable getting hands-on with data and research to craft clear, engaging narratives
- Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
- Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
- Excellent project management skills, with the ability to juggle multiple workstreams and maintain attention to detail
- Experience measuring campaign effectiveness and creative preferred
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.