Description -

Job Summary
• This role is responsible for conducting comprehensive market research and competitive intelligence projects, encompassing primary and customer research. The role oversees the development and maintenance of organized databases, provides critical market intelligence, monitors industry trends, and conducts strategic customer, competitor, and market intelligence. Additionally, the role leads preparation of the project reports and presents insights and recommendations.

Responsibilities
• Conducts end-to-end market research and competitive intelligence projects including primary and customer research.
• Develops and leads maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security.
• Provides market intelligence such as market size analysis and industry trends for products, services, and solutions to support marketing planning and development.
• Monitors and develops reports on market trends and interprets industry reports to determine applicability for each business unit and solutions group.
• Conducts high-quality strategic customer, competitor, and market intelligence projects to support decision making and strategic planning.
• Leads tracking and monitoring of program metrics versus predetermined benchmarks and oversees consolidation of market research expenditure requests to determine ability to fund requests.
• Oversees data collection efforts, both primary and secondary research, ensuring data quality and accuracy.
• Leads preparation and presents reports summarizing market and consumer research findings, insights, and recommendations.
• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
• Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.


Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in marketing, project management, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Intelligence
• Business Strategies
• Competitive Intelligence
• Customer Insights
• Dashboard
• Data Analysis
• Data Visualization
• Economics
• Market Intelligence
• Market Research
• Marketing
• New Product Development
• Power BI
• Python (Programming Language)
• R (Programming Language)
• SQL (Programming Language)
• Statistics
• Tableau (Business Intelligence Software)
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
 

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"