About this Community Relations Manager role at Serverfarm
Key Responsibilities
Community Engagement & Local Relations
Serve as the primary local representative and point of contact for community members seeking information about Serverfarm and its operations.
Establish and maintain positive relationships with local residents, small businesses, community organizations, schools, and municipal representatives.
Maintain regular office hours at the company's downtown community office, providing an approachable, in-person resource for individuals with questions or concerns.
Respond to general community inquiries professionally, ensuring questions are acknowledged, documented, and directed to the appropriate internal resources.
Represent the company at local community events, business meetings, and other civic activities.
Proactively identify opportunities for the company to become more involved in local initiatives and community development.
Data Center Industry Education & Awareness
Serve as an accessible community resource for general questions about the data center industry and the company's local presence.
Explain, in approachable and nontechnical language, what data centers do, the types of jobs they create, and their importance to the broader technology infrastructure.
Coordinate with internal subject matter experts in Operations, Development, Safety, Sustainability, and the People Team to obtain accurate responses to more technical questions.
Help educate community members about career opportunities, industry growth, technology infrastructure, and the company's economic contributions to the region.
Coordinate informational sessions, community presentations, and educational opportunities with internal company representatives.
Ensure information shared externally is accurate, consistent with approved company messaging, and appropriately reviewed when necessary.
Internal Coordination & Issue Resolution
Act as the central connection point between the local community and the company's internal departments.
Direct inquiries to the appropriate internal stakeholders, including:
Operations – general facility-related questions and operational inquiries.
Safety – environmental, health, and safety-related questions.
Sustainability – energy efficiency, environmental initiatives, and sustainability programs.
Corporate Communications – company announcements, media inquiries, and public messaging.
Community Relations / Executive Leadership – broader community concerns, partnerships, and escalated matters.
Maintain a log of community questions, concerns, requests, and follow-up activities.
Monitor outstanding inquiries to ensure they are routed appropriately and receive timely responses.
Identify recurring questions or concerns and communicate trends to company leadership.
Downtown Community Office Management
Maintain a visible and welcoming company presence through a designated downtown community office.
Establish consistent office hours, which may be structured around part-time or full-time coverage depending on community needs.
Welcome walk-in visitors and provide general information about the company, employment opportunities, and community programs.
Maintain informational materials, employment resources, company-approved literature, and community engagement information.
Coordinate scheduled meetings between community members and appropriate company representatives when additional expertise is required.
Create an approachable environment where residents feel comfortable asking questions and engaging with the company.
Community Partnerships & Corporate Social Responsibility
Develop partnerships with local nonprofits, educational institutions, workforce organizations, and civic groups.
Identify opportunities for employee volunteerism, charitable contributions, local sponsorships, and community improvement initiatives.
Coordinate company participation in local events, educational programs, and workforce development initiatives.
Help identify opportunities to support local economic development and strengthen the company's reputation as a responsible community partner.
Work with internal People Team and leadership teams to develop programs that encourage local hiring and community investment.
Key Qualifications
Bachelor's degree in Communications, Public Relations, Business Administration, Community Development, Human Resources, or a related field preferred.
3–5 years of experience in community relations, public relations, customer relations, workforce development, business development, or a similar role.
Experience working with local communities, government agencies, educational institutions, or nonprofit organizations preferred.
Excellent interpersonal, communication, and relationship-building skills.
Ability to communicate technical or complex information in a simple, approachable manner.
Strong organizational skills with the ability to manage multiple inquiries and follow-ups.
Comfortable working independently and serving as the primary company representative in a local office.
Proficiency with Microsoft Office and general business communication tools.
