About this Community Manager role at VML
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors— all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.
Who we're looking for:
The Community Manager owns social media channels (primarily Instagram) ensuring brand guidelines are followed, finalizing content calendars with the category director, and driving local engagement mechanisms while supporting community leads through cluster-based media and social relationships. We are looking for someone with hands-on experience in community engagement, shooting on-ground content, and proactively driving conversations to enhance brand presence and audience interaction.
What you'll be doing:
- Manage social media channels across brands and platforms through community moderation and engagement with proactive content aligned to brand voice
- Finalize content calendars with category director and manage publishing of organic content on local social channels
- Participate in creative briefs and brainstorming sessions, providing community-first concepts based on community/influencer insights
- Draft social media captions and respond to comments/DMs while proactively engaging with market opportunities
- Monitor local conversations and trends to identify engagement opportunities with trending topics, influencers, and brand collaborations
- Actively engage with users to foster positive brand sentiment and handle real-time interactions following brand tone of voice
- Collaborate with insights, creative, and media teams to ensure local market behaviors are considered in content strategies
- Ensure proper content tagging in Sprinklr for performance tracking and provide regular community management reports
- Work with social analysts to track consumer sentiment and adapt content strategies in real-time
- Maintain cultural sensitivity and communicate in native market language while preserving brand tone of voice
- Support content creation during shoots, activations, and on-ground events
- Drive platform inspiration by maintaining close connections with social platforms for content creation opportunities
What you'll need:
- 4+ years of experience
- Social media platform expertise with strong focus on Instagram management
- Sprinklr proficiency for content tagging and performance monitoring
- Content creation including on-ground shooting and activation support experience
- Experience publishing and scheduling tools for organic content management
- Community engagement and real-time interaction management
- Understanding of the importance of brand voice consistency across all communications and responses
- Local market intelligence and cultural sensitivity awareness
- Creative ideation and community-first concept development experience
- Cross-functional experience with insights, creative, and media teams
- Performance reporting and actionable insights generation
- Trend monitoring and opportunity identification for brand engagement
- Brand tone of voice expertise and consistency
- Real-time response capabilities for comments and direct messages
-
Proactive engagement skills for community building"
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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