About this Communications Manager, India role at Roblox
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Roblox is seeking a Manager, Communications to manage both consumer and corporate communications for the platform in India.
As a member of the Global Communications team, you will build and lead strategic communications programs in India. You will execute localized communications campaigns through earned media channels aimed at influencing a wide variety of audiences - from young adult consumers, to the local creator/developer community, to local brands, to parents - showcasing the breadth of user-generated virtual games and experiences on Roblox, the role of developers & creators in the growing virtual economy on the platform, and the company’s commitment to safety and civility as well as directly engage with press to build relationships as well as deal with policy and issues communications in the market.
You have a strong understanding of the media and national cultural landscape in India, a track record of developing strategic initiatives and creative ideas that delivered impactful media coverage results, and experience as a public-facing company spokesperson when needed. You are passionate about our mission, the community Roblox serves, and you should have an excellent understanding of consumer technology, social media, and entertainment industries. Knowledge and passion for gaming, AI, immersive 3D technology and user-generated content is preferred.
This position is a part of the APAC Communications team and reports to the Head of Communications, APAC based in Singapore. We prefer the India communications manager to be based in Gurgaon but are open to candidates across the country.
The role requires fluent language skills in English and Hindi with understanding of any other Indian languages being a plus.
You Will:
- Build, lead and execute compelling communications campaigns in India in support of business objectives, and in partnership with agencies on the ground in those markets
- Utilize your deep understanding of the media landscape and media relationships to build strategic recommendations and scalable communications programs that help drive and support business objectives.
- Optimally handle high-profile and fast-paced business issues while remaining calm and demonstrating good judgment.
- Lead local market media outreach in support of global communications campaigns and announcements, including content launches, product launches, and executive profiling
- Develop company positions on key regional issues as well as the strategy for reactive and proactive communications plans.
- Work in tandem with a range of business functions to support their communications objectives in the market - including, but not exclusive to, the company’s Marcomms, Public Policy, Civility, Brand Partnerships and Developer Relations functions - as well as the regional GM
- Manage the India press office, including crisis and issues management and social editorial skills as needed
- Ensure visibility for other spokesperson in the market
- Bring fresh ideas and a creative approach to deliver measurable, attributable results
- Create messaging, brief spokespeople and staff senior exec interviews.
- Work closely on above with the APAC Communications head and International communications team as well as other global colleagues in the team
You Have:
- At least 15+ years of experience in communications, ideally including significant experience in a consumer technology company (preferably at a global public company in the entertainment, media or gaming space)
- Fluent English language skills
- Proven experience in a fast-paced environment
- Proven-track record developing and implementing strategic communications plans, aligning internal, external, and partner communications against business priorities
- Proven success at developing and delivering impactful proactive communications campaigns across multiple markets
- Experience supporting a variety of in-house business functions and serving their communications needs
- Experience managing multiple communication agencies in an in-house communications role
- Confirmed performance handling communications in crisis and critical situations, including crafting clear directives and follow-through
- Excellent written and verbal communications skills
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.
