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About this Communications Manager role at COUNTRY Financial

COUNTRY Financial · Onsite · Bloomington, IL

Experience more with a career at COUNTRY Financial!

We’re excited you’re interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About the role

Leads the strategy, planning, and execution of internal communications that connect employees to COUNTRY's mission, values, and business outcomes. Serves as a trusted advisor to leaders, translating complex information into clear, compelling, and actionable communications. Drives employee engagement through strategic storytelling, change communications, executive visibility, and multi-channel communication programs. Evaluates communication effectiveness, identifies opportunities for continuous improvement, and fosters a culture of transparency and connection. Leads, develops, and empowers communications team members to deliver high-impact results.

How does this role make an impact?

  • Leads communication planning and strategy that connects enterprise priorities to clear, timely messaging aligned with corporate objectives, values, brand, and compliance standards.  

  • Partners closely with executive leadership and business teams to advise on message strategy, development, positioning, and timing for internal and external audiences.  

  • Oversees the creation, editing, and distribution of internal and external communications—ensuring messages are accurate, engaging, consistent, and delivered through the right channels.  

  • Applies strong editorial judgment and audience understanding to integrate and appropriately time communications, develops style and content guidelines, and ensures messages drive understanding and comprehension.  

  • Works collaboratively with marketing, client advocacy, legal, and other stakeholders to manage public image, support external communications, and uses metrics to evaluate communication effectiveness. 

  • Manages the implementation and maintenance of disaster recovery plans and activities in assigned areas.  Maintains current contact information for all employees in applicable areas and communicates with non-recovery employees during a disaster. 

Do you have what we're looking for?

  • Demonstrated experience managing internal and external communications teams and programs, including employee communications, media relations, and stakeholder engagement initiatives.

  • Strong project management and consulting skills, with the ability to translate business priorities into effective communication strategies and plans.

  • Excellent written, verbal, and interpersonal communication skills, with experience collaborating across functions and influencing diverse audiences.

  • Typically requires 8+ years of relevant experience or a combination of related experience, education and training, including management experience.

Base Pay Range:

$114,000-$156,750

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay:

In addition to base salary, this position is eligible for a Short-Term Incentive plan.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Come join our team at COUNTRY today!

Ready to apply to COUNTRY Financial?
Apply to COUNTRY Financial

How this Public Relations salary compares

This role pays $135,375/yr — in line with the typical range for Public Relations roles.

$85,000 median $137,250 $195,100

Typical range $105,238–$167,681/yr, from 288 comparable Public Relations listings on JobsRadar (pay annualized to USD). See Public Relations salary insights →

About COUNTRY Financial

COUNTRY Financial® Insurance Agents and COUNTRY Trust Bank® Financial Advisors are independent contractors who help clients protect what matters most today and plan for their future with our portfolio of property and casualty insurance, life products, and financial services. In this career, you can: Achieve uncapped earning potential Enjoy a flexible schedule Positively impact the lives of others Earn performance-based travel rewards Receive ongoing training and support to help set you up for success Experience more with a career at COUNTRY! Join our Agency Sales careers talent community to connect with us. Visit COUNTRYCareers.com for more information.

See all jobs at COUNTRY Financial →

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