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About this Commercial Manager - Wireline Services role at Baker Hughes

Baker Hughes · Onsite · MY-KUL-KUALA LUMPUR-21ST FLOOR MENARA TAN & TAN

Commercial Manager Wireline

Driving Commercial Excellence Through Competitive Proposal Leadership and Strategic Deal Structuring Delivering Winning Tenders Through Cross‑Functional Leadership and Value‑Driven Commercial Strategy.

 

Partner with the best
 

Baker Hughes is a global energy technology company serving the oil and gas sector across more than 120 countries. The Commercial & Sales organization drives growth by building strong customer partnerships, commercializing hydrocarbons, and delivering integrated equipment and service solutions. With a focus on digital transformation and energy transition, the team leverages strong commercial execution and competitive positioning to maximize value creation and win rate.

 

Fuel your passion

The Commercial Manager leads and coordinates wireline tendering activities across the Middle East and Asia Pacific (MEAP) region, driving proposal excellence, commercial governance, tender strategy, and bid execution to support profitable growth across multiple Baker Hughes Product Companies and business segments. The role partners closely with Sales, Commercial Operations, Product Lines, Pricing, Commercial Risk, Finance, and Regional Leadership to deliver competitive, compliant, and high-quality tenders that maximize win rates, improve commercial outcomes, and strengthen customer value propositions.

 

As a Commercial Manager, you will be responsible for:

  • Lead wireline tender team to execute across multiple countries and business lines within the Middle East and Asia Pacific (MEAP) region.
  • Leading all functions supporting the commercial process, including technical proposals, schedules, sourcing strategies, execution plans, quality plans, financials, and investment requirements.
  • Drive tender strategy and bid execution for complex, strategic, and high-value opportunities involving multiple products, technologies, and service offerings. Ensure development of winning bid strategies through close partnership with Sales, Product Lines, Commercial Hubs, Pricing, and Commercial Risk teams. Own tender governance, quality, compliance, and adherence to commercial approval processes and risk management requirements.
  • Coordinate resources to ensure timely development of customer proposals, revising and negotiating customer scope, pricing, contractual Terms & Conditions, and technical and financial aspects in collaboration with Engineering and Product teams.
  • Provide leadership support during deal shaping, commercial reviews, and executive bid approval processes.
  • Establish tender management best practices, standardization, and continuous improvement initiatives to enhance bid quality, efficiency, and response times.
  • Ensuring compliance with internal processes and supporting governance and audit requirements.
  • Drive visibility to regional opportunity pipelines, tender performance metrics, win rates, and proposal effectiveness.
  • Champion commercial excellence and promote a culture of accountability, collaboration, customer focus, and profitable growth.

 

To Be Successful in This Role You Will:

  • Bachelor's degree in Engineering, Business, Finance, or a related discipline.
  • Minimum 10 years of experience (12+ preferred) within the OFSE sectors. Strong experience in tendering, proposal management, sales, commercial operations, or commercial leadership roles.
  • Have 8 years of experience (10+ preferred) in Wireline Product Line
  • Strong knowledge of commercial strategy, tender governance, pricing methodologies, contract structures, and risk management.
  • Demonstrated success managing medium to high complexity, cross-functional, and multiple commercial opportunities simultaneously.
  • Demonstrate resilience and the ability to perform under pressure and manage workload seasonality effectively.
  • Experience operating across diverse international markets, particularly within the Middle East and Asia Pacific regions is preferred.
  • Strong leadership, stakeholder management, and executive communication skills.
  • Ability to influence senior leaders and drive alignment across Sales, Product Lines, Commercial Teams, and Functional organizations.

 

Working with us
Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
 

Working for you                                               
 Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we must push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
 

  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Additional elected or voluntary benefits

 

 

The Baker Hughes internal title for this role is: Sales Senior Manager - Proposals
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About Baker Hughes

At Baker Hughes, we are transforming the future of energy. With operations in over 120 countries, we are developing and deploying industry-leading technologies and services to take energy forward. For more than a century, our inventions have revolutionized energy. Today, we are bringing our expertise to make oil and gas safer, cleaner, and more efficient. Our people are the trusted experts, relied on to solve customer challenges big and small. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. We believe in creating an environment of diversity and inclusion, without bias. We know we are bett

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