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About this Campaign Manager role at Smith+Nephew

Smith+Nephew · Onsite · IND - NonGBS-Pune-Kharadi

As a Campaign Manager, you will be a key player in our AWM Marketing team, working collaboratively to develop and implement strategic marketing plans. Your contributions will drive awareness, generate leads, and ultimately contribute to AWM's growth with the CRM and Marketing Cloud.

Responsibilities include:
- Ongoing collaboration with BM, including developing a detailed campaign timeline
- Campaign "sizing" and capacity estimates
- Establish ways of working together with BM, Sales, Merkle (Consultant)
- Collect detailed requirements and offer standard solutions (Mural flow, Form requirements, DM checklist, ROI Breakdown, Improvement Suggestions, Content Creation)
- Work closely with CRM Partners and collaborate with Marketing Ops on new functionality development
- Create campaigns and statuses in CRM
- Build journeys and develop US-AMS standard forms in SFMC UAT
- Work with Marketing Ops for sign-off and push to Prod
- Build segments on DC
- Prep and sign off with Marketing Ops on data loads
- Collab with BM (Marketing Ops) on iterations
- End-to-end test and sign-off in UAT and PROD with Marketing Ops
- Deploy journeys and standard forms in SFMC PROD
- Assist with Allego videos for sales training
- Launch Campaign and incoming prospect monitoring
- Match and Merge leads and contacts in CRM
- Develop and provide reports in SFMC
- Evaluate results with BM, Sales, Marketing, Ops

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About Smith+Nephew

Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential. From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place. Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart. Through a spirit of ownership and can-do attitude we work together to win. We’re a company of people who care

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