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About this Business Development Representative, AI Labs role at Via

Via · Onsite · New York, New York

Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide. Now, we are building our next frontier: AI Labs. This new, high-growth vertical combines Via’s global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate complex systems, and unlock massive revenue opportunities.

As a BDR, you will operate at the intersection of marketing and sales to support the growth of AI Labs. You will own the research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating the partnerships that bring equitable and affordable transit to communities worldwide and supercharging the public sector with AI solutions.  

This is an exciting role, tasked with building a book of business for a fast-growing new vertical. You’ll play a key role in shaping the team’s approach and helping cities develop new AI solutions.

About the Role:

  • Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
  • Perform deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans.
  • Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
  • Facilitate meetings, provide demos, qualify leads, and close deals as appropriate.
  • Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
  • Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.

About You:

  • Minimum of 1–4 years of experience in B2B marketing, account-based marketing, or a sales development (BDR/SDR) role.
  • Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.
  • Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.
  • Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.
  • Hungry to learn about AI, automation opportunities in the Public Sector, and the Via buying audience, with a proven ability to implement feedback quickly.
  • Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.

Compensation and Benefits:

  • All final pay rates and levels will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
  • Salary Range: Associate $70,000-$80,000 + $5k bonus target // Associate Principal - $90,000 -$115,000 + $10k-15k bonus target
  • Comprehensive health coverage, with low-cost dental and vision plans
  • A 401(k) with company match and vesting
  • Fully paid parental leave for new parents, with extended leave options
  • Additional benefits (mental health, pet insurance, and other wellness perks)

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

Via is an equal opportunity employer.

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How this Business Development salary compares

This role pays $75,000/yr — below the typical range for Business Development roles.

$67,500 median $123,760 $217,450

Typical range $87,500–$176,400/yr, from 289 comparable Business Development listings on JobsRadar (pay annualized to USD). See Business Development salary insights →

About Via

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.

Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.

If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.

See all jobs at Via →

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