• Develop and manage the overall brand strategy and positioning.
• Plan and execute integrated marketing campaigns, brand activations, and promotional activities.
• Lead end-to-end new product launches, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.
• Identify new product opportunities based on consumer insights, market trends, and competitive analysis.
• Coordinate with R&D, Quality, Production, Sales, and Commercial teams to ensure successful product development and timely launches.
• Develop launch plans and marketing strategies to drive product awareness, trial, and sales.
• Oversee brand communication across digital platforms, social media, PR, influencers, and retail.
• Ensure brand consistency across all communication channels, packaging, and customer touchpoints.
• Manage marketing budgets, agencies, suppliers, and external partners.
• Conduct market research, competitor analysis, and consumer insights.
• Monitor brand performance, campaign effectiveness, product launch results, and marketing KPIs.
• Ensure project ownership, accountability, and timely execution across all marketing initiatives.

Requirements

• 5–7 years of experience in Category Management or a related field, preferably within the FMCG industry.
• Experience implementing loyalty programs is a strong plus.
• Strong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to build strong supplier relationships and collaborate effectively with cross-functional teams.
• Proven ability to develop and implement category strategies, manage budgets, and achieve financial targets.
• Knowledge of the agriculture industry, including its latest trends, regulations, and technologies.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.

Benefits

• Medical Insurance

• Social Insurance

• Annual Performance-Based Bonus (KPIs)

• Exclusive Discounts on Linah Farms Products