Core Responsibilities:

•Lead annual brand reviews, strategic workshops, and long-term portfolio growth planning; define annual brand strategies, business objectives, and A&P investment priorities.

•Drive consumer-led growth strategies by identifying emerging consumer trends, cultural shifts, and market opportunities through deep collaboration with insights team; translate insights into actionable innovation and growth roadmaps.

•Develop and lead social, content, and influence-led marketing ecosystems; build scalable content strategies that drive ongoing consumer engagement across creators, influencers, and communities.

•Translate global brand positioning into locally relevant China activation strategies; lead integrated campaigns connecting brand storytelling, consumer experience, social content, media, and L3F touchpoints.

•Partner with Trade Marketing and Commercial teams to develop channel activation frameworks and ensure seamless strategy-to-execution across all regions and channels.

•Establish clear M&E frameworks across major initiatives; manage A&P budgets with a focus on maximizing ROI and challenging partners to deliver value.

•Support VP Marketing in delivering strategic priorities; lead cross-functional project teams and strategic initiatives.

•Build, coach and inspire high-performing teams; develop marketing capabilities and drive a collaborative, consumer-centric culture.

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Key Requirements:

•Bachelor's degree or above; 10+ years of progressive marketing leadership experience, with preference for beauty industry or Chinese local lifestyle brands.

•Proven track record of delivering brand growth, unlocking new market opportunities, and driving portfolio performance.

•Deep expertise in social-first, influence-led, and content-driven marketing with a strong grasp of emerging technologies and AI-enabled capabilities.

•Strong strategic thinking, business acumen, and financial management skills with experience managing P&L and investment prioritization.

•Demonstrated people leadership, stakeholder influence, and cross-functional collaboration skills.

•Fluent in both English and Chinese (written and spoken).

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