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About this Brand Activation Manager role at Miele

Miele · Onsite · Singapore

 

Overall objective

 

This role supports all brand marketing activations and interactions for Singapore, Malaysia and Thailand market with global and centrally created strategies and materials.  Key focus on Communications, Public Relations, Trade Events, Influencer relationship and brand activations, such as sponsorships & partnerships, etc.

 

Key Responsibilities

 

  • Planning and execution of marketing activities, events, public relations, communications, website, Webshop activation, collaboration with Chefs, etc.
  • Planning and execution of all Business Partners and Customer activation event (incl. MEC). 
  • Support Product Team and Culinary Experts running training and cooking events.
  • Ensure marketing information/media/material are secure and to deliver timely to business partners and employees as per global and centrally marketing and brand strategy. 
  • Manage both internal and external Events calendar and coordinating schedules of culinary and partners.

 

Aside from the responsibilities typically associated with this position, the Employee may occasionally be obligated to assume supplementary or alternative duties as deemed necessary to fulfill the requirements of the Company's operations.

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About Miele

What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees i

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