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About this Backend Engineer (Product Growth) role at Higgsfield

Higgsfield · Onsite · Almaty, Kazakhstan

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $1B in annual revenue run rate, 30M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

Who we are looking for
Everyone at Higgsfield is an A-player. We’re looking for teammates who bring:

  • A strong product sense and an understanding of how interface decisions affect conversion, retention and revenue.

  • The ability to design clear user states and in-product communication, not just build screens.

  • Broad context over narrow specialization: comfort working across product verticals and monetization mechanics.

  • Resilience and focus in a high-intensity startup environment, where priorities shift fast and the schedule isn’t always predictable.

What you will work on

  • Build the revenue-critical parts of Higgsfield products: paywalls, pricing pages, checkout and subscription flows used by millions of people.

  • Develop onboarding, upsell and in-product communication that drive conversion and retention.

  • Design and implement complex UI state logic across plans, limits, trials and payment states, where small mistakes are costly.

  • Run A/B tests and PLG experiments quickly, and work closely with analysts to turn data into product decisions.

  • Keep the interface fast and responsive, because every millisecond in the purchase flow affects conversion.

  • Ensure product quality through unit, integration and end-to-end tests for key payment and onboarding scenarios.

Your must haves

  • Experience building complex software and teaming up with others to get it done.

  • Strong communication, collaboration and commitment to completing projects.

  • Experience with payment integrations, checkout or subscription flows.

  • Experience with A/B testing, feature flags and product analytics.

  • Knowledge of CI/CD, bundlers, profiling and performance optimization.

  • Ability to get up to speed on new context quickly and take full ownership of a task.

  • Willingness to work in a fast-paced startup environment.

The deal

  • Competitive salary in USD + stock options.

  • On-site role in our Almaty office (we will relocate you from anywhere)

  • Full-time position with high growth potential.

Ready to apply to Higgsfield?
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