About this B2B Head of Sales, Spain (Flex and PBSA) role at Greystar
ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 265 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
The B2B Head of sales is the owner of driving commercial growth across our student housing and flex living portfolio in Spain.This role will be responsible for developing and executing the B2B commercial strategy, focusing on partnerships with companies, relocation agencies, universities, and other institutional clients.
You will lead a team while also remaining hands-on in business development, playing a key role in scaling demand and unlocking new revenue streams.
JOB DESCRIPTION
Key Role Responsibilities:
B2B Strategy & Business Development
Define and execute the B2B commercial strategy across student and flex living assets
Identify, target, and close partnerships with key accounts (corporates, universities, relocation agencies, etc.)
Build and manage a strong pipeline of high-value B2B opportunities
Develop tailored solutions for clients based on their accommodation needs
Revenue & Performance
Drive occupancy and revenue growth through B2B channels
Monitor performance, conversion rates, and pipeline health
Ensure alignment with overall commercial targets and asset strategy
Team Management
Lead, coach, and develop a team of 2 B2B sales profiles
Set clear targets and ensure performance tracking
Foster a high-performance, ownership-driven culture
Cross-functional Collaboration
Work closely with B2C sales, marketing, and operations teams
Align B2B initiatives with leasing strategy and asset priorities
Share market insights and client feedback to improve positioning and offering
Process & Tools
Implement structured sales processes and pipeline management
Ensure proper use of CRM tools (e.g. Yardi or similar)
Experience & Skills:
5+ years of experience in B2B sales, business development, or key account management in hospitality or real estate
Fluent in Spanish and English (French would be ideal)
Proven track record of closing partnerships and generating revenue in a B2B environment
Experience in real estate, hospitality, mobility, or related sectors is a strong plus
Previous experience managing a team, with the ability to coach and drive performance
Strong commercial mindset with a focus on results and impact
Ability to operate both strategically and hands-on (hunter + manager profile)
Excellent negotiation and stakeholder management skills
Highly structured, with strong pipeline and process management capabilities
Analytical mindset, comfortable working with data and performance metrics
Experience with CRM tools (e.g. Yardi or similar)
What We Offer
Opportunity to build and scale the B2B business in a high-growth environment
High ownership and direct impact on revenue and portfolio performance
Exposure to a diverse portfolio (student housing + flex living)
Dynamic and entrepreneurial team culture
Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [email protected].
