Marketing Fundamentals

On completion of the Marketing Fundamentals module, students would gain knowledge and understanding for basic theories, ideas, and approaches with the marketing function: an understanding of the marketing environment, the development of strategies in marketing and the role of selling in marketing. Students will not only be trained on the fundamentals of marketing, which include analysis of consumer and business buyer behavior and rudiments of a marketing strategy and planning but also be introduced to modern themes such as key account management, direct marketing, e-commerce and global marketing.  In addition, students will learn how culture influences marketing in a global business context.

Job requirements 

• A Bachelor's degree from a reputable university. A Master's degree would be an advantage.  

• At least 2 years of teaching experience at tertiary level 

• 5 years of relevant working experience would be an advantage 

• Must be available to teach during day time 

We regret that only shortlisted candidates will be notified.